BrandAPeel: Brand Storytelling in the Digital Age

A short mini episode where I share something I wrote today and reflect on why I wrote it when I was writing an article for a client about Life by Design. In this short episode I ask myself some tough questions about why now and what it means. Take a few moments to experience a journey interrupted. Click here for the blog posts mentioned in this episode. 

Laura Lewis-Barr drops in to talk to Shannon Peel about the psychology of storytelling and how to structure a brand story. Laura is a storytelling coach who helps speakers tell better stories and teaches job seekers how to tell stories during interviews to land their dream job. How we tell a story makes all the difference to the outcome. Listen to Laura and Shannon talk about the importance of telling a story well. 

Peter Goral and Shannon Peel talk about many different aspects to how a brand story is defined, grows, and connects with others in today's world. As brand storytellers they have a lot to say about the topic and offer up lots of ideas, tips, and advice to help listeners expand their brand awareness and start to guide people from audience to customers.

Dennis Mellen shares with Shannon Peel about when his life suddenly changed and how he got over the loss to find a new purpose. When he lost the ability to do his job, he was lost and unsure about the next steps in his life. Starting over at 56 is not an easy task, but he found a new path where he helps leaders find solutions as a Positive Leader Trainer. His new book, It Takes More Than Heart is about his journey through life's disappointments into a hopeful new world. 

What is keeping you from stepping up and being the voice for your brand story? Today's guest, Bijou Finney, owner of Story x Style, produced a Netflix documentary with no previous experience, owned a retail boutique, and now helps people breakthrough the things that are holding them back from embracing their brand story. Discover how she ended up creating a Netflix show and what keeps people from being the voice of their brand. She is an interesting individual who shares some gems with listeners about how they can find the courage to embrace their brand stories. 

Improve your email marketing efforts with these wonderful tips from people who send marketing emails to customers on a regular basis. Grab a pen and paper, you'll need it there is a lot packed into this program to help businesses improve their click through rates. If you want to learn more about the many people who contributed ideas, Click here for email marketing tips. 

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Shannon Peel is joined by Tik Tok expert Jen McKee of Kee Heart Marketing who shares why businesses need to consider Tik Tok as their next social media platform. Tik Tok has its own culture and its own nuances, which Jen takes Shannon through to understand why the baby of the social media platform family is not too young to help businesses make an impact in their markets. 

Today, I talked with Michelle Enjoli about how important a personal brand is to a career in the digital age. She had an impressive career as a New York TV Morning Show producer, a digital marketer for Mercedes, and is now a Career Development coach, helping people to find the next chapter in their professional stories. Her understanding of how Corporate America works, what it takes to land that amazing career, and how to craft a brand story are all part of this conversation, packed full of tips for those who are starting out or those who are making a change. Discover what you need to know about telling your personal brand story. 

I always enjoy talking with Andrew Deutsch, I learn something new and always laugh. In this episode I talk to Andrew about his thoughts about how brands tell their stories and whether or not hitching their wagons to a social issues trend will hinder or help their brand story. As a consultant who has worked globally, Andrew has insight into how people interact with brands, what businesses need to know about their audiences, and how to structure the company so every customer touchpoint is on brand to create brand ambassadors.  

Why is Brand Storytelling important? Who is your brand story about? and how to structure your brand story. This episode is packed full of ideas, tips, and advice about Brand Storytelling for both professionals and small businesses. You may want to grab a pen and paper, there is lots packed into this episode you won't want to miss. Want to know more - go to www.marketapeel.agency/brand-storytelling.