BrandAPeel: Brand Storytelling in the Digital Age

Anything can happen on BrandAPeel when people join me to talk about Brand Storytelling. On this episode Karalee Greer brings her friend Maria with her to talk about her translation business to talk about what she needs to craft her brand story to clearly tell Government agencies, International corporations, and larger Translation agencies how her company can help translate multiple languages for them. The problems Maria faces with her brand story are similar to what other small business owners face when it comes to telling telling their market who they are and what they do. Want to talk about Brand Storytelling? Join me at 9:00 am PST M-F - Click here to learn about BrandAPeel Brand Storytelling. 

Every day is an interesting day on the BrandAPeel show because I never know who is going to show up or what we will talk about. Today, Stephen and Bob shared their very different brand origin stories, talked about what happened to lead them to choose to go into business and what branding means. As with many english words, branding means different things to different people. Join me today to discover more about brand origin stories. Join me at 9:00am PST M-F to talk about Brand Storytelling Details at MarketAPeel.agency 

In this episode, Shannon talks with Val McCarty of Kudosee about the company's brand origin story, values, and strategy. Discover how Kudosee is helping medium to enterprise businesses clearly communicate everyone's role in the strategic plan to increase employee buy in, productivity, and transparency. Val shares tips, tricks, and insights into what she's learned about telling a brand story to connect with potential clients for Kudosee. 

As a novelist Shannon Peel creates characters out of thin air and puts them into situations where they need to react realistically to be believable. By understanding who her characters are she can predict how they will react and what choices they will make. In this episode discover how to know your potential clients better to save you time and money while growing your business. This article appeared in the APeeling in Summer issue. 

Likky Lavji shares his story about how he was scared to hold himself and his staff accountable and how when he changed the way he approached accountability things changed for his IT company. Shannon Peel shares this story submitted by Likky Lavji to APeeling in September.

Alaina Schwartz shares a story about a businesswoman who was scared to be an effective leader because she wanted to be liked by her employees. When Covid hit, she discovered the only one who cared if they stayed afloat was her. Discover how she went from people please to an effective leader. Shannon Peel shares this story written by Alaina Schwartz for the APeeling in Summer digital magazine.

Ashli Komaryk shares how she found her purpose in her passion throughout her career and subsequent business as a coach to wineries in British Columbia. She lived life as an expat for half of her life, a life many would consider extraordinary, however to her it was ordinary. By evaluating her life, passions, and purpose she was able to find the extraordinary lessons she learned. Shannon Peel shares the story Ashli wrote in APeeling in Summer Digital Magazine. 

Jordan Uytterhagen did the unthinkable, with a wife, a newborn, and a toddler depending on him, he quite a secure government position to go out on his own. Sounds crazy? I'm sure his family thought so, however, it was the right thing for him to do and today, Cadence Solutions is a values based business giving new software engineers their first job. Discover how he did it. 

Shannon Peel reads the article, Staying True to His Values, in the January 2020 issue of APeeling. 

Cameron Chell's story is one of doing the impossible over and over again. In this episode Shannon Peel shares his story about how facing death changed the trajectory of his life twice, once for the worse and once for the better.  Cameron Chell shared his story in the APeeling in September Digital Magazine.  

Social media is an interesting study in the human condition. Some days when you spend time on your favourite platform you come away happy and energized, other times you can come away depressed depending on the messages you are seeing on your newsfeed. In this article for APeeling in September Shannon Peel dives a little deeper in what social media is and what it isn't. It is important to remember you are unique, good enough, and your story matters no matter what posts or comments you come across.