BrandAPeel: Brand Storytelling in the Digital Age

In a world where the definition of what it means to be a man is in transformation to a new unknown role, it can be hard for men to know what to say or do in their business, workplace, or home. Today, Shannon Peel talks with Ryan Horn about how he helps men find their purpose and in the process create better businesses and marriages. Listen as we talk about how the definition of what it means to be a man is changing and how men can find their footing in today's transformation from the traditional to the future. 

Feeling like your team, employees, family, or friends don't get it? Your message may not be landing because you are saying the wrong thing. On this episode, I talk with Robert Kennedy 3 about finding our voices, understanding what to say to people, and connecting with others by telling stories. Whether you are a leader in the corporate world or you are a business owner you will find lessons and tips in this episode to help you move forward. 

Kristin Marquet helps female entrepreneurs get their voices heard in the media and marketplace. In today's episode, Shannon Peel talks with Kirstin about how far women have come, the obstacles we are still facing, and the future for gender equality in the workplace, boardroom, and marketplace. Knowing what we need to say and how to stay it is important if we want to ensure our message is heard and taken seriously. Want to know more about how to get heard? Listen to today's episode and then head over to MarketAPeel.com to share your thoughts. 

Are you getting the most out of Facebook or are you floundering? If you want to improve your Facebook results to build a community for your brand, you need to listen to today's podcast. Shannon talked with Jen Campbell about how she became certified by Facebook as a Facebook Connector and asked for some tips to help BrandAPeel listeners to improve their community building efforts. Want to know more about Jen, get some more tips, and a free download? Click here to read an interview and get to know Jen Campbell's better.

In today's episode Shannon Peel shares her insights into the importance on having a personal brand, how to define your brand story, and your target audience. Filled with ideas, tips, questions to ask yourself, and others to help you get started on your personal brand message. Listen to this episode with a pen and paper. You may want to listen more than once to ensure you get the most form this episode or go over to MarketAPeel.com to read it for yourself.

Want to be a thought leader or seen as an expert in your field? This episode is for you. Shannon talked with former Wall Street Journal Editor and podcast host of You Said What?, Ernie Sander. They talked about how they help to draw out stories from people and structure them to be more impactful in the marketplace. They touched on where to tell your story, how the different platforms work and why it's important to use story when building an audience for your brand. Discover tips, ideas, and advice from expert storytellers about how to get noticed in your industry. 

Today's episode is a recap of the week and an insight in the struggles I am having getting 100 podcast episodes completed in 100 days while still meeting the commitments I have. Discover what I learned from talking to Jem Fuller, Khalil Stultz, Laura Templeton, Paul Slack, and Tyler Brooke. There are threads woven through these stories that will help me to restructure how I do business and help me to grow and scale the brand. If you want to know how to work smarter instead of harder, listen to today's episode. Click here if you want to read my review on the week. 

Stories reflect our society's values. In this episode Shannon talks with Tyler Brooke, Geek Talk podcast host about language, how our conversations have evolved and technology has gotten in the way of our ability to connect. How does story reflect our society and what can we learn from it? Listen to Shannon and Tyler discuss the magic of language and story to understand our world and connect with each other. 

Today, I was joined by Stephen Pasiciel, Doris Anderson, Marilyn Anderson, and Limor Friedman to talk about brand awareness and how to determine what you want to be known for in the marketplace. Social media is a powerful brand awareness tool and the first layer in your brand storytelling funnel. What story do you tell on social media and how can you ensure your audience knows exactly what you do, without giving away too many details to the competition? 

Who is the hero in your brand story? Shannon Peel talks with Paul Slack of Vende Digital Marketing Agency about how businesses can compete online and what they need to do to connect with audiences. Whether you are telling your story on social media or on your website, there are certain things you need to do to ensure your audience moves through your story to become loyal customers. Paul teaches me a few things about how to structure a marketing campaign to deliver value and not give it all away. Paul provides insights and a few real gems to help businesses connect with their potential customers as they guide them from awareness to customers.