BrandAPeel: Brand Storytelling in the Digital Age

Are you ever curious about how your favourite TV station came into being or the stories behind the scenes? Shannon Peel talks with Art Bell about how he started Comedy Central and how he lost his sense of humour in the process. While working at HBO, Art Bell is passionate about comedy and wanted to see a TV channel dedicated to it and his persistence dragged it into being. Find out why your favourite comedy channel almost wasn't, listen to this episode.  

How brand stories directed at women have changed over time and so has the story of women. Why are women's stories so popular in today's digital world and exactly what is a strong woman anyway? Answers to these topics and more when it comes to how women tell their stories. I talked with Sheryl Rogers and Marilyn Anderson about their experiences with brand stories of women in both the workplace and in the home. We stuffed a lot to think about into 30 minutes and I hope you will join us next time. To learn more about BrandAPeel - Click here. 

BrandAPeel is a Daily Show on the MarketAPeel site to talk about Brand Storytelling in the digital age. Today's we started talking about why we aren't consistently posting on social media and found people are being turned off by social media. What do you think? Is social media dying? And why? Listen to today's show and then drop by MarketAPeel.agency to be a part of the conversation. 

BrandAPeel is sponsored by RAYL.Chat 

Do you live in fear? In today's world, we are inundated by fear inducing stories resulting in us making fear based choices instead of rational ones. When fear permeates our lives we are less healthy, less successful, and less happy than when we are living a fearless life. Discover ideas to help you live a fearless life and gain control over your mind to move forward into a better life. Want to know more, visit MarketAPeel.com 

Do you record your children's stories? Whether you take photos, video, write your thoughts or prayers for them these stories are important to you and your family. In today's episode Shannon Peel sits down with Legacy Journal App creator Ken Wimberly to talk about how his desire to record the stories of his children's lives resulted in an app being used by people in over 80 countries. We talk about the importance of family stories, the stories lost to time, and how parents can preserve their memories to be passed on to their children and grandchildren. 

Have a tough choice to make where what you want is going to be costly? In this episode Ari Krzyzek shares her story about making a choice to turn down a free ride to post secondary in favour of a career in design. The choices we make result in where we end up in life and she made more than one big choice to take her life in a different direction than the life clearly laid out for her. She talked with Shannon about brand messaging, how to hire based on values, and how to use personal branding to get the job you want. Want to know more about what its like to have a design agency? Listen to today's episode. Learn more about web designer Ari Kryzek

I talked with Dane Sanders, a brand storyteller who learned from Seth Godin and works with Donald Miller. We talked about what he learned from these big name experts, how to tell a story to connect with audiences, and what good marketing looks like. Listen to learn how to construct a good story to sell your product and service, Dane provides some interesting insights.

Are you alone? Do you enjoy being single or do you wish you had someone on your life's journey? In this episode Shannon Peel talks with Andrena Sawyer about how to embrace the solo life and in the process finding your purpose. No matter where you are in your journey or what you are trying to travel towards, there will be times when things you don't want happen, how can you be OK in that season of your life and strong enough to keep moving forward? Two strong independent women of very different backgrounds, different generations, and different geographic locations talk about what makes them the same and discover connection in the process. If you know someone struggling with being single, share this episode with them because we've been there and have come out stronger for it. 

Before you start creating content to tell your brand story on social media, your website, podcast, blog, whichever platform you are going to use, there are a few things you need to know.

Discover more at marketapeel.agency

What I learned this last week from doing one podcast a day.