BrandAPeel: Brand Storytelling in the Digital Age

Do visitors to your website convert into customers or do they come by, leave, and you never see them again? Listen to today's episode as Holly Fisher explains how to craft a story brand styled message on your website to guide the visitor from awareness to customer. Holly is a certified Story Brand consultant who helps clients craft their messages using Donald Miller's Story Brand process for improved conversion rates. If you want to know more about how to craft your website message's message or copywriting advice, listen to the episode of BrandAPeel. Learn about Copywriter and Website Design

When you present, be it to a small team or a large crowd, are you capturing their hearts and minds? In today's episode Shannon Peel talks with Tyler Foley who knows exactly how to make an impact on an audience. He helps people to move through their fear of public speaking and learn how to connect with the audience to make an impactful and memorable impression. Tyler has a lifetime of experience as an entertainer and he brings those skills to this episode and fills it with interesting advice on how to stand out. If you want to be a good presenter, salesperson, or storyteller listen to this episode, you'll be glad you did. 

Ever wonder what it takes to get to the top and if you can do it? In this episode, Shannon Peel goes back in time to 2019 to share a case study of International CEO, Anthony Gruppo's personal brand story. What was the Internet saying about him and did it match what he shared with her while writing his book, Pushers of the Possible. She explored what he said on social media and what others said about him to determine if his brand story was concise or misaligned. If you want to know how to craft a professional corporate personal brand, listen to this episode. 

In today's episode, I update you, BrandAPeel listener, on what I've learned, what is going on, and how MarketAPeel is moving forward to tell brand stories. I share the mistakes I've made, the work I'm doing, where I am in the process of 100 in 100. I also have some big news that resulted from a podcast interview and how it has changed my priorities. I share some of the stories I posted to help you determine which episodes you may want to listen to. Enjoy this update on BrandAPeel and what is coming next for brand storytellers. 

How do you manage change in your life? Shannon talked with Dr Gilboa about how change, good and bad, causes us stress and affects our ability to be resilient. With so much happening in the world and constant change technology creates in our professional lives, our bodies can become unhealthy from the stress. Dr. Gilboa shares her expertise to help you navigate the changes in your life to become more resilient. Listen for some amazing tips to help you live a more appealing life. 

Do you want your brand story to be in the news? Shannon Peel talks with Amy Delman about how she helps her clients to stay in the news. They talk about why publicity is important in a brand story strategy, how public relations has changed over the years, and the opportunities you have to improve your brand story reach using today's media channels. Listen and then click to learn more about how you can get your story in the news. 

Should I buy the Storytelling Animal by Jonathan Gottschal? In this episode I look at the good and the bad of this book to decide whether or not to buy it and then my own thoughts on the book and who it is for. If you are interested in the psychology of storytelling and wondering if this storytelling book is worth your hard earned dollars, then listen to this episode to discover the good, the bad, and the ugly of the Storytelling Animal. 

Want a better role in your company or to be a better leader? Shannon Peel talked with Robert Reich about how telling stories can help you get the position you want and communicate with others at work. Having a personal brand story is about more than what you post on LinkedIn when you use story to communicate your values and value to those within the corporation. Listen to today's episode to discover how stories can help leaders to connect with their people and place them in the right positions to excel. 

Is Google sending you organic traffic or is your website missing the mark? Shannon talked with Jason Berkowitz about how SEO works, what you need to be doing to ensure Google sends people your way and what the metrics mean and exactly how important is that DA number? Jason has over a decade of experience in this area of brand storytelling and helps clients to get more organic search traffic. Want to know more? Visit his site. 

Want to tell your brand story on a variety of podcasts?Shannon Peel talked with Jason Cercone about being a podcast guest and how he helps people become an appealing podcast guest to podcasters. As a podcaster and regular podcast guest, he is an expert and generously shares his process with BrandAPeel listeners. Learn how to identify which podcasts to approach, how to approach them, and what to say once you are on the show to get more out of the experience. Click to learn more about Jason Cercone and download his advice. If you want to tell your story on podcasts this episode is for you.  Discover the best podcasts about brand storytelling and podcasting on MarketAPeel.com