BrandAPeel: Brand Storytelling in the Digital Age

Cybersecurity is a growing industry as businesses race to stay ahead of hackers. Today Shannon Peel talked with Edgar Sierra about Cybersecurity and how we can protect our computers from attacks and ourselves from scammers. When Businesses' data is breached it becomes a negative chapter in their brand's story and causes the market to lose trust in their ability to protect their customer's information. This technological cat and mouse game is beyond most of our tech skills, but there are somethings you can do to protect yourself. If you want to protect your identity, brand, and bank account - this episode is for you.

Is your mindset on of abundance or one of scarcity? Shannon Peel talked with Rocco Carriera about the cyclical nature of the markets and how a fear of not enough keeps us from giving to those less fortunate. In over 20 years Rocco has seen the markets go up and down. They talk about the different events that caused markets to correct, the leading indicators that foresaw the correction, and why people are scared to create a legacy through gifting. If you are interested in financial markets, charity, and creating a legacy through giving, this episode is for you. 

Is your website converting visitors into customers? Chances are your message does not clearly tell them the story about why they need to be your customer. Shannon Peel talked with Story Brand Copywriter, Jonny Holsten about how he helps his clients figure out what story to tell their audiences. They also touched on email marketing, choosing the right clients for your business, and the best way to manage time to get more done. If you are a creative business owner or need to tell your brand story to the marketplace, this episode is for you. 

Being a creative business has its own set of challenges. Tim Fitzpatrick talks with Shannon Peel about his experience, how to find the right clients, the process of marketing, and the process of sales. As a website designer he helps brands to tell their stories in a way that leads visitors to act and convert into customers. If you are building a service based business and are looking for ideas to help you reduce frustration and increase results, this episode is for you. 

Are people buying your online course or did you put all that effort in for nothing? Marcio Santos talks to Shannon Peel about how to market your online course with positive results. The amount of competition in the marketplace is high and it takes a bit more finesse to reach the people who will subscribe to your course and programs. If you want new ideas about how to create a process to guide the right people to your programs, this is the episode for you.

What is personal branding and why it matters to you? Shannon Peel talks with Claire Bahn about how her personal brand led her to build a business helping executives create their personal brands.  We talked about why you can't hide from your personal brand anymore.  How a great personal brand is a foundation for a successful career.  How entrepreneurs and SMBs can boost revenue by showcasing their subject expertise and leveraging their authority and why ignoring your personal brand can negatively affect your ROI. If you are just starting out in the workforce after graduation, or you have decades of experience, this episode will help you understand how to craft your personal brand story to attract opportunities to you. 

What does it take to be successful in today's world? Shannon Peel talks with Darin Tuttle about being curious enough to expand your skills and become an expert at that thing few people can do. Education doesn't end when you graduate from school, you must continue to push yourself to learn and expand. This episode is packed full of different topics and Darin shares how he gets his story out into the marketplace and where he goes to find influencers to follow. If you enjoy interesting conversations that will leave you thinking - this is the episode for you. 

Do you want to be a published author? Have you ever thought about writing a book to help you get more clients? Today, I talked with Micheal DeLeon about how he helps business owners write and publish their books to gain credibility in the marketplace. Books are a good way to meet your audience's need as they move through the brand interest part of their buying journey. If you know enough to fill a book, you must know your stuff! If you want to know more about how to write a book and get noticed, this episode is for you. 

Japanese alcohol has an interesting story. Christopher Pellegrini educates Shannon Peel about two of his favourite types of Japanese spirit drinks and what makes them so special. Japanese culture is different from North American and as a US Citizen living and working in Tokyo, he has a unique understanding of the culture and how to do business there. If you are interested in learning about Japan, it's national spirits, and how to do business there, this episode is for you. 

Do you know what your data means? We are inundated by data from all the platforms we tell our brand stories on and this can be helpful or frustrating. In today's episode I talk with Angeley Mullins about how she helps companies understand their data and find the context to help them make better marketing decisions. If you run ad campaigns, marketing campaigns, or spend time on platforms trying to understand what the metrics mean, you need to listen to this episode of BrandAPeel. Click to learn more about data analyst storytelling