BrandAPeel: Brand Storytelling in the Digital Age

Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in the start up world or you want to know more about how you can improve your chances at start up success, this episode is for you. 

Check out the APeeling Digital Magazine, Podcasting Edition.

Copyright, trademark, or patent, which do you need? Shannon Peel talks with Devin Miller about how to protect your rand and other intellectual property. They talked about copyrights, trademarks, and patents, what they are and when you need them. If you are curious about the legalities in protecting your IP? This episode is for you.

Check out the APeeling Digital Magazine, Podcasting Edition.

Having trouble attracting talent to your business? Shannon Peel talks with Terry Isner about leading from a place of kindness and empathy to build a culture that puts people first to increase productivity and profits. They talk about how the Millennials changed how businesses hire people and the culture they work in. They discuss how Gen X has faced ageism at 45 and were pushed out of corporations to make room for younger thinkers and what they are doing as a result. If you want to hire top talent, position yourself as the best hiring option, and how working has changed, this episode is for you.

Check out the APeeling Digital Magazine, Podcasting Edition.

Is your message flat or is it full of positive energy? Shannon Peel talks with Scott Edwards about his experience producing comedy shows and hiring top comedians for his comedy clubs. His stages are where comedy stars of the 80s and 90s cut their teeth and got noticed before hitting it big. This episode is entertaining as they talk about the comedy business, family, Canada v USA, and of course using humour in your brand story. If you want to up your brand storytelling skill with some humour and like a good comedy, this episode is for you.

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Why do some ads work and others fall flat? Shannon Peel talks with Brian Gregory about what works in an ad and why ads that trigger emotions sell. They talked about the psychology of advertising, how it has changed over the years, how it has stayed the same, and why it is necessary for businesses to invest in a good ad for their business. They talk about how coaches, professionals, and small businesses can use specific tools to help them develop ads that work. This episode is packed with a lot of great advice, tips, and insight, it's one you don't want to miss. If you pay for ads, need to buy ads, or just love advertising, this episode is for you. 

John has one mission and that is to spread happiness and he's doing it one pair of socks at a time. Shannon Peel talks with John and his dad Mark, who started a company call John's Crazy Socks. John has down syndrome and when he couldn't find a job, he decided to go into business and asked his dad to be his business partner. John has spoken in front of congress. Presidents, Prime Ministers, and celebrities wear his socks. Not bad for a 26 year old kid most consider disabled. Today, John's company inspires and employs others with different abilities. If you want to listen to an episode that will make you smile this episode is for you.

Are you having trouble finding good employees? The problem might be your Branding. Shannon Peel talked with Hunter Lott about how employers can tell their HR brand story to attract top talent and improve the hiring process. They talked about how the labour market has changed, how employers can adapt, and how many companies are making the process so hard, they are eliminating good people before the hiring process begins. If you are an employer, leader, or hiring manager, this episode is for you.

Download the That's Life eBook to get started on changing your narrative from victim to hero

Getting frustrated with your website's traffic? Shannon Peel talks with Daniel Lofaso about how to improve organic search results to increase traffic to your website. They talked about backlinks, what the metrics mean, and how to create content that Google loves. If you are creating content. trying to get traffi to your site and wondering why you aren't getting any traction, this episode is for you.

Are you collecting names networking or are you creating real connections? Shannon Peel talks with Ginger Johnson about how to connect with others to grow you business. They talked about the difference between networking and connection. How to listen, really listen to others. How to push through the fear and how to know when an opportunity is really an opportunity. If you want to know how you can connect better with others for stronger relationships in both your professional and personal lives, this episode is for you. 

Getting frustrated finding talent or a job? Today Shannon Peel talked with Doug Utberg about how leaders can build world class teams. They talked about the hiring process, bringing people together, communication, and the ultimate time suck - meetings. Efficient and productive teams need the right. people and a flexible work environment to ensure people can focus on the tasks at hand and not on water cooler conversations. If you are hiring people, leading teams, looking for ways to increase efficiency and productivity at work, this is the episode for you. 

Download the That's Life eBook to get started on changing your narrative from victim to hero