BrandAPeel: Brand Storytelling in the Digital Age

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, being married while in service, and how to find the resources you need to keep moving forward. If you are struggling with a transition or want to know more about what military life is like, this is the podcast for you.

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Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic production methods include the use of estate-grown agaves, brick-oven roasting and local natural yeast, while shunning techniques like diffusion, additives, artificial flavours and colours. In this episode they share their vision, their story, and their journey to get their product into the market of 2020 / 2021 when the hospitality industry was feeling the strain of Covid.

Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of the digital world. If your are trying to get traction for your brand in the marketplace and want so ideas, this episode is for you. 

Discover more about Brand Storytelling and find best brand storytelling podcast lists on MarketAPeel.com.

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amount of carbon we consume. They talk about green washing, the reality of sustainable options, and things we can do to reduce our carbon footprint. If you are concerned about climate change and the state of the environment, this episode is for you.

Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to help you up your game and get results. If you want to be more productive at work, so you have more time to enjoy life, this episode is for you. 

Check out the APeeling Digital Magazine, Podcasting Edition.

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lessons learned working for the big guys on the block. Marketing a product takes both real world and digital tactics to ensure customers have an experience they will want to talk about and have again, and again, and again. If you are trying to stand out in a world of sameness and indecision from too many choices, this episode is for you. 

Check out the APeeling Digital Magazine, Podcasting Edition.

It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for creating an appealing life and career. If you want to be inspired to push yourself out onto the edge to see how far you can go, this is the episode for you. 

Check out the APeeling Digital Magazine, Podcasting Edition.

Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and the labour situation. Tony shared how he advanced from street fighter to boardroom leader in an industry he loves. If you want to be a better leader, advance in your career, or are curious about the alcohol industry, this episode is for you.

Check out the APeeling Digital Magazine, Podcasting Edition.

Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from social media to marketing, the competition for access to inboxes is heating up. If you want to up your email marketing results, this is the episode for you.

Check out the APeeling Digital Magazine, Podcasting Edition.

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want to get more out of search engines, this episode is for you.

Check out the APeeling Digital Magazine, Podcasting Edition.