BrandAPeel: Brand Storytelling in the Digital Age

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If you want to increase your brand's impact online, this episode is for you. 

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What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take a different approach to sharing their marketing message. If you love stories, tell stories, or want to know how brand storytelling has changed over time, this episode is for you. 

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Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a solopreneur is, how they can structure their business and tell their brand stories to ideal audiences. If you are a one person organization who needs some insight and ideas to help you succeed, this episode is for you. 

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Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If you want to know how he does it, this is the episode for you. You will hear stories about understanding audiences and how to find the information you need to know about your target market. 

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Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy.  What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the core of what branding is all about and gives you a tonne of things to act on for your brand. Find out what branding is and how your brand can stand out by making a bigger impact. If you are trying to get the right audience for your brand and telling the right story to the right person and guiding them from brand awareness to brand advocacy, this is the episode for you. 

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Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfalls of the film industry, the opportunities available, and how to make money telling stories.  If you are a creative person who is struggling to sell their work or get noticed for your creative genius, this is the episode for you. 

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Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to getting the right traffic that will want what you are selling. Whether you have an e-commerce site, a service site, or an authority site ... you need to know how Google assesses what your site is about and how to structure the site to inspire more conversions. If you want to improve your site's results - this is the episode for you.  Get the free SEO gift Brandon mentions in this episode

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How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This is an interesting conversation with lots of expert advice from a leader in the branding industry who 'gets' it. Want to know more about Lauren, go to her website or buy her book Finding Your Brand's True North. 

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Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you. 

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a public speaker, leader, or want to be a better conversationalist, this episode is for you. Drop by MarketAPeel.com to discover how you can communicate better to connect with your audience.

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