BrandAPeel: Brand Storytelling in the Digital Age

The second quarterly reports are coming in and they are telling a story about what happened over the last 3 months and how those things affected the bottom line of different industries. In this video Shannon Peel tells you how you can find opportunities by understanding which companies will have the cash or need your cash saving product or service. Opportunity is everywhere.

Shannon takes a look at the latest announcements from the PM to support the Steel Industry to find out if there are opportunities for those looking for a career, for businesses needing to sell a product or service, or a new business idea to increase revenues.

If tariffs have you scared, don't be, there is opportunities in the chaos, you just have to know where to find them.

What can YOU learn about how to position yourself and become more resilient from the Trade War Tariff story? There are Heroes and Victims of this war and will continue to be as long as Trump remains in Power. What are the Heroes doing to ensure they not only survive the chaos, but grow their bottom line in the process? Shannon looks at what some sectors and companies are doing to be more resilient and offers you some ideas on how to position yourself to take advantage of the opportunities out there.

Social media is a not a hard nut to crack and it can be a powerful tool to build trust, fight fake news, and dispel misinformation but Canada's MPs are dropping the ball. Are you? In this episode, Shannon Peel reviews the power of social media and gives you ideas on how to beat back trolls and build more trust by sharing facts, truth, and communicating with people instead of ignoring them.

Learn what our politicians are doing wrong and what you can do to get better results on these noisy platforms

Knowing your audience is important if you want to garner buy-in and get to an agreement. Unfortunately, US Ambassador Hoekstra has no idea about what is important to the Canadians he is trying to convince. Discover what he's doing wrong so you can be a better salesperson, leader, or diplomat.

I define BrandAPeel for Canada's new Prime Minister to help you learn the 5 step process of defining your brand to know what you want to be known for in the marketplace. Listen as I explore why it is important for Mark Carney to develop a brand for himself as he steps in to take over from former Prime Minister Justine Trudeau, who had a strong brand.

Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of BrandAPeel.

This is the first episode of the Lessons in Advertising / Marketing Series.

For more about creating a brand story

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY' button. Catherine shares her insights into how brands utilize fun quizzes to engage people into your brand's story. 

Check out the Quiz Queen's Quizzes

Discover MarketAPeel's White Label Lead Magnets

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend more time consuming content. If you want better results, this episode is for you. 

Get your ticket to the Stand Out Summit 

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bigger audiences, and let your audience know you are an authority in your industry - You need publicity so click play and find out how to get into the news. 

Get your tickets to the Stand Out Summit