BrandAPeel: Brand Storytelling in the Digital Age

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has changed the way we advertise. Today, John helps businesses create engaging explainer videos to tell their stories in this digital age. 

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail store in Burns Lake, BC, Canada,. I wanted to know if attitudes changed since cannabis has become legal and how did these two middle class mothers shift their mindsets about a taboo product. Join me, as I journey into the brand story of Crossroads Cannabis and the two women at the helm. 

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. If you are wondering how to make sure your business or brand is part of your potential customer's buying decision, this episode is for you. 

Once you've listened to the episode, if you'd like to talk about how to ensure your brand story is not a secret, visit her website. 

Get your copy of the new BrandAPeel ebook today. 

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Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your brand's message connects with your audience's unconscious decision making system? In today's episode, Shannon Peel opens up the book Blink by Malcolm Gladwell to discover how we can write our brand stories to take advantage of our audience's intrinsic association with words, images, and other content. If you want to dive deeper into which details to keep in a business story and which details to leave out - this episode is for you. 

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Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solution for your brand storytelling, this episode is for you. 

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage and how to structure each type of story. Yes, businesses have a personal brand story, but it is more impactful to tell a business brand story to your audience. It's all about connecting with your audience by using the right pronoun. If you want to know how to tell an impactful brand story - this is the episode for you.

Click to get the brand storytelling workbook for this episode

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Michael shares stories from his experience in business and how he has helped others with everything from getting out of a lease to dealing with the tax man. There is so much in this episode, you will come away with an idea for your business and will want to get your hands on his book, "So, You Want to Start Your Own Business, Now What?" If you own a business, this episode is for you. 

Do you know how to structure a brand story?

In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites.  Ever have a potential customer or social media follower ask you, "So, what is it that you actually do?" You have a brand storytelling problem and brand storytelling is important to your business' success. Discover how to tell your brand story to guide audiences from awareness to customers.

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why having a centuries old story helps a brand stand out in a crowded market. If you love a good port or are interested in brand stories, this episode is for you.