The brand’s origin story is rooted in Canadian history but can this story save it from being boycotted? Brands, especially iconic Canadian brands, need to consider the temperature of the nation as the trade war with the US triggers emotional reactions to misleading headlines.

Carney just announced he is removing the reciprocal tariffs that Trudeau put on US goods back in March 2025 when Trump first threatened a 25% blanket tariff on Canadian goods. Is this a mistake? Here's why it isn't and how Carney is flanking Trump instead of punching him over and over...

Target's CEO of 11 years Brian Cornell is resigning after the latest quarterly report. How did Target fall from being a popular retailer to struggling to stay relevant? Find out in this episode.

The news makes it sound like we live in Chaos - but do we? How can you find certainty in an uncertain world? Find ideas and inspiration to help you feel less fear, more certain, and weather whichever storm arrives on your door.

Is Canada the villain? By dissecting the story US Ambassador to Canada Pete Hoekstra is telling Americans and Canadians we can learn how to construct a message to get people to believe in the story being told.

Propaganda is a form of storytelling and marketing that taps into people's emotional response to garner buy-in and unquestionable faith. How can your brand tell stories to build trust, garner buy-in, and win life long followers? Learn from the propaganda message that Pete Hoekstra tells about Canada being the villain in the Trade War story.

Hoekstra is beginning to frame the narrative to cast Canada as the villain and the US as the victim. According to him, Trump will have no option but to rip up CUSMA and slap Canada with a blanket tariff. Is this true? How a brand tells a story will affect what people believe about them and the actions they take. Discover more about the narrative and how you can prepare for the worst instead of just hoping for the best.

By aligning itself to the leadership of the MAGA side of the culture war, they may have just tanked the market value of their brand...

Brand aligning with social movements and taking a stance in the culture war is nothing new, but there is always a price to pay. Apple, Tim Cook awarded Trump a gold brick award and more in exchange for low tariffs. Let me know what you think and share with those you think need to know how to protect their brand value in this chaos.

The GDP numbers came in and the central banks announced what they were going to do with the Interest Rate - Who won? Canada or Trump?Watch to find out how this information helps you to position your brand in today's uncertain world. There are opportunities and their are pitfalls, so you need to know what to do if you want your brand to be seen by the right people.

Today the First Ministers summit wrapped up and the Premiers talked about a lot of projects they want to see in their provinces. There are some good business opportunities that the government has cash to throw at and provide extra support.

As well, Japan / US have a deal, what does that mean for Canadians and Americans? Are there opportunities and is it possible for a deal between Canada and the US? Find out.

The second quarterly reports are coming in and they are telling a story about what happened over the last 3 months and how those things affected the bottom line of different industries. In this video Shannon Peel tells you how you can find opportunities by understanding which companies will have the cash or need your cash saving product or service. Opportunity is everywhere.