BrandAPeel: Brand Storytelling in the Digital Age

What makes a Podcast good enough to follow? Shannon Peel wanted to know what made a podcast good and why people listen to some podcasts but not others, so she asked. In this episode she shares the answers she received along with information from research and he own experiences.If you want to know what people want in a podcast or how to tell better stories, this episode is for you. Discover what Shannon learned during the 100 in 100 podcast challenge.

Branding for professional services, like lawyers, takes a certain kind of strategy. Shannon Peel talked with Leonard Scheiner about how to tell a Lawyer's brand story and those of other professional service individuals like Realtors®, Accountants, and Dentists. They talked about telling a story throughout the marketing funnel to connect with audiences along their buying journey to increase the ROI of your marketing dollars. If you want to know about how to tell a personal and professional brand story, engage audiences along the marketing funnel, and create a complete strategy, this is the episode for you. 

What does it take to get noticed and build a following? Shannon Peel talks with Isaac Mashman about how he helps people get noticed, tell their stories, and build a following in the digital world. They talked about what story to tell. Where to tell the story. And How to tell your brand story to get noticed in the marketplace of online celebrity. Even if you aren't trying to be a celebrity - This episode is for you if you want to understand how to tell your personal brand story to get your brand noticed by the right people. 

Are you self employed or do you own a business? Shannon Peel talks with Itamar about what makes a business work and how to scale up to the next level of success. Creating a business separate from our own labour is the goal of many self employed people, however many struggle to set up a business. Itamar shares his insights to scaling a business. They talk about freelancing, the gig economy, and the future of work in post pandemic world. If you want to scale your business, take advantage of the gig economy, or obtain more flexibility in your employment, this episode is for you. 

Do you struggle with the sales process? Every business needs sales and yet, not every business person can sell. Shannon Peel talked with Chris Cantes about how to sell more by telling stories. Chris helps professionals learn how to sell their products and services to the marketplace by telling stories. After a successful career selling insurance, he wrote a book called You're Gonna be Great at This to share the lessons he learned and share stories of what he encountered as a door to door salesman and insurance salesman. If you need to improve your sales presentation, this is the episode for you. 

Download the That's Life eBook to get started on changing your narrative from victim to hero

Does your brand have a purpose beyond making money? Does your audience know what it is? Shannon Peel talks to Rich Kozak about creating an impactful brand and how to market it to the marketplace. They talked about understanding your values and purpose to stay on track towards making a bigger impact. What brands need to do to communicate their purpose and get noticed in the marketplace as a credible source of information and expertise. If you want your brand to have a bigger impact on others, this episode is for you.

Do you know what your brand is or do you wait for customers to enlighten you? Shannon Peel talked with Tanya and Micheal of Brand Face about how to define your brand story and tell it to the marketplace to attract the right customers to your business. We talked about niches, platforms, and target markets to laser focus your message to improve your ROI and bottom line. As Micheal is successful in the Real Estate industry, they talked a lot about how to define the Realtor's® Brand story and tell it to the marketplace. If you want to understand how to define your brand, this episode is for you. 

Why you need to tell brand stories. In today's brand storytelling podcast episode Shannon Peel shares what she discovered when she asked people why brand storytelling is the future of marketing. Listen to answers from people like you and some ideas to get your creative mind working on how you can tell your brand story and connect with the right customers for your business, brand, and story. If you are trying to create a brand and build a tribe or following, this episode is for you. Shannon shares some ideas the submitted comments generated for her and where she learned about brand storytelling.

If you were offered a million dollars for your domain, what would you say? Robert Stone said no. His brand was worth more that that to him. Protecting your brand can mean more than passwords, there are many facets that go into securing your brand name. In this episode, Shannon Peel talks with Robert about choosing a career, starting a business, creating a brand, digitization, and taxes. If you are a trying to figure out what you want to do career wise, starting a business, or building a brand name for yourself, this episode is for you. 

Download the That's Life eBook to get started on changing your narrative from victim to hero

Do your ads fall flat or look like every other ad out there? Shannon Peel talks with Saul Colt about how his agency, the idea integration, uses humour, satire, and the odd offensive word to get his clients noticed in the marketplace. Shock advertising is meant to get people to take notice by being different and eliciting an emotional reaction to start a conversation within the market and with the brand. If you want your ads to stand out and to get more out of your advertising dollars, this episode is for you.