BrandAPeel: Brand Storytelling in the Digital Age

Do you find social media frustrating and time consuming? Shannon Peel talks with social media marketing specialist, Hannah Acosta of Ugly Mug Marketing about how to get more out of social media. We talk about what people are doing wrong, what they are doing right, and how you can get more out of the time you spend on your favourite platform. If you want to up your game or find out why you are getting the results you are, listen to today's episode. 

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Business leaders need to make difficult decisions everyday. Some decisions are made to benefit shareholders, others are made to benefit customers, in this episode I share stories about businesses leaders who put people over profits. Business leaders who do the right thing don't always get the glory, in fact, many times they get the boot. In a world where profits matter and the business leaders who achieve fame are known for their less than stellar humanity record, it is time to collect the stories of those who made the hard choices and became successful anyway. Read the article about businesses doing the right thing instead

Elon Musk, Steve Jobs, Jeff Bezos, Henry Ford, and Thomas Edison had big visions, drive, and super focus to build the companies they did and change the way we work and live. These are the people the media talks about, people follow, and we study to determine how we too can be successful. In this episode, I ask the question, does the end justify the means. I go through an article about Elon Musk's leadership style to try and determine if he deserves to be almost worshiped by the media and those who follow him as a great man or if how he treats others negates his success. What has he really accomplished anyway? If you are a fan of Elon, this is NOT the episode for you. 

Do you have a strategy for your brand story or are you posting by the seat of your pants? Shannon Peel talks with Dominique Hart about how she helps brands make an impact with visual brand storytelling and stay on topic by having a strategy. Staying with the process can be difficult due to the length of time it takes to make an impression and see results from your efforts, it can be tempting to go off on a tangent or twelve. Learn why a brand story strategy is so important and how you can make a bigger impact in a shorter period of time. Click here to learn about visual impact storytelling

You are a leader, even if you don't lead someone in your job you can lead others through example. Today, Shannon Peel talks to Maggie Perotin about how she helps people find the leader inside them. Whether you want to get ahead in your corporate career, in a small company, or as a business owner, this episode if for you. We talk about how important it is to know yourself and how you want to be known in order to create your own leadership brand. 

Elon Musk has stirred up the social media world with his bid to buy Twitter outright and privatize the company. I was curious about what business thought and received some great answers to my query. In today's episode I share with you an article about what businesses are saying when it comes to Elon Musk buying Twitter and what it will mean for their marketing going forward. If you are curious or just have an opinion about the issue you will want to listen to today's episode. 

Wonder why some brands are memorable while others are not? The answer is storytelling. Those copywriters who are able to write content using simple storytelling frameworks connect with their audiences. In this episode Shannon Peel talks to Erik Deckers about his long career as a copywriter for big brands and the lessons he learned along the way. If you want to improve how you tell your brand's story to your audience, listen to this episode, it is filled with ideas to help storytellers, copywriters, business owners, social media teams, sales, anyone who tells a brand's story to an audience online and off. Learn about copywriter and ghost writer Erik Deckers

Are you living the life you want? At 15 years old Dai Manuel made a choice to change and turned his life around and he made a career of helping others do the same. As he built his business and provided for his family, he started making some bad choices until he was forced to make a choice -- change his lifestyle or remain on the path he was on -- and this time the stakes were his marriage and family. Making choices to change our behaviours and then instil the habits to make them happen takes dedication or an extreme solution. Shannon Peel talks with Dai about the choice his family and him made to change their lifestyle in this episode of BrandAPeel. If you are looking for inspiration to make changes in your life, this episode is for you. 

What lengths are you willing to go to make a problem go away? Nickolas Natali made a lifestyle choice in order to get on his feet after University and in the end learned about himself, his faith, and his relationships. A few young people are making the decision to live life like Nickolas to get ahead in a world where the cost of living is only getting higher. As a mother, Shannon wanted to talk to Nickolas to find out what his day to day was like, the challenges he faced, and how he stayed on track to meet his goal even when it was hard. Working for the D.O.D. added to the adventure and the problems he faced. Listen to today's episode of BrandAPeel to discover inspiration to keep going towards a goal, even when the day to day is hard. 

Are you struggling to take you business to the next level and aren't sure why you are stuck? Listen to this episode where Shannon Peel speaks with Terry Begue about how his business started to become more successful after he removed services and today, he turns business away. If you are in the trades and are looking for some tips, ideas, and actionable things you can do to improve your business, join Shannon and Terry on this episode of BrandAPeel