Brander

By Avast Zumac

Welcome to Brander, your one-stop-shop for all the latest news and updates in the world of social media. From the latest algorithm changes to behind-the-scenes drama at the top tech companies, we've g... more

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FAQs about Brander:

How many episodes does Brander have?

The podcast currently has 129 episodes available.

Brander episodes:

April 10, 2023 The Rise and Fall of Instagram NFTs: What It Means for Brands
To start, let's talk about what NFTs are. NFT stands for non-fungible token, which is essentially a unique digital asset that is verified using blockchain technology. NFTs can be anything digital, such as art, music, videos, and more.
Recently, Instagram launched a feature that allowed users to create and sell their own NFTs through the platform. However, Instagram has announced that this feature will be deactivated on April 11th, just a few days from now.
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8min
April 03, 2023 Twitter Removes Legacy Blue Checkmarks: What You Need to Know
Today we'll be discussing Twitter's decision to remove the legacy blue checkmarks from next week. This news has caused quite a stir on social media, with many users wondering what this means for their accounts and online presence.
To start, let's talk a bit about the blue checkmark. Twitter introduced the blue verified badge in 2009 to help users distinguish accounts that were of public interest from parody or fake accounts. The badge was intended to help users identify legitimate accounts, but over time it has also become a symbol of social proof and credibility.

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6min
March 27, 2023 Boosting Twitter Replies: What Twitter Blue Subscribers Need to Know
Welcome to episode 87 of The Avast Zumac Show. I'm your host, Avast Zumac. In today's episode, we're going to talk about Twitter's new feature for Twitter Blue subscribers. Twitter is now boosting replies from Twitter Blue subscribers and hi Twitter Blue is global for everyone Let's get into it.
Twitter is trying to tackle the problem of toxic replies and misinformation. By boosting replies from Twitter Blue subscribers, and they are hoping to promote constructive conversations and create a safer environment for users.

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8min
March 20, 2023 Meta Verified: Building Trust and Credibility on Social Media
Meta Verified is aimed at helping businesses and creators build their presence on Meta platforms like Facebook, Instagram, and Messenger. The program provides a blue checkmark verification badge to eligible accounts, which helps establish credibility and build trust with users.
But how exactly does the program work? To be eligible for Meta Verified, accounts need to meet certain criteria, such as being active and complete, complying with Meta's community standards and terms of service, and having a significant following. Once an account is eligible, they can apply for verification by submitting their ID and other relevant information.
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8min
March 13, 2023 Meta's New Project: A Decentralized Twitter Alternative
Twitter has been one of the most popular social media platforms for many years now, but it has faced several criticisms for its centralized structure and handling of user data. Recently, Meta, formerly known as Facebook, announced its plans to create a decentralized alternative to Twitter.
The new platform will allow users to connect and share information without relying on a central authority, and will be based on blockchain technology. It aims to address issues related to privacy, security, and censorship.
According to Meta, the decentralized platform will use a peer-to-peer network, where users will communicate directly with each other, eliminating the need for a centralized server. This means that users will have full control over their data and will be able to decide who has access to it.
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11min
March 06, 2023 TikTok under fire as UK and US officials call for a ban
The concern about TikTok's security and data practices is not new. In 2020, former President Trump signed an executive order that would have banned TikTok from operating in the US. However, TikTok challenged the order in court, and the case is still ongoing. While the case is in progress, TikTok continues to operate in the US.
What does this mean for brands and marketers on TikTok? Well, if the app is banned, they'll need to look for other platforms to reach their target audience. TikTok has become incredibly popular among young people, so brands that are targeting this demographic may need to rethink their strategy. It's important to keep an eye on the developments and be prepared to adapt quickly if necessary.
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8min
February 27, 2023 Brander - The Impact of Meta Verified: A New Paid Verification Scheme
This new scheme is designed to help improve the authenticity of user accounts on its platforms, but for the first time, users will have to pay for the privilege. So, what does this mean for businesses and social media influencers who rely on their verified status? And what are the potential benefits and drawbacks for Meta?
Let's dive in and find out.
First, let's talk about what this new scheme is all about. Meta Verified is a paid verification scheme that will allow users to apply for verification badges on Facebook and Instagram. These badges are designed to help people identify accounts that are authentic and belong to the actual people or businesses they claim to represent. The verification badge will appear next to the user's name on their profile and in search results. However, it's important to note that users will have to pay for this verification, and it's not guaranteed that everyone who applies will be approved.
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8min
February 20, 2023 AI Giants Race: OpenAI,Microsoft, and Google Compete for the Future of AI
OpenAI was founded in 2015 by a group of tech giants including Elon Musk, Sam Altman, and Greg Brockman, among others. The goal of OpenAI is to create safe and beneficial AI that can help solve some of the world's most pressing problems.

Microsoft, on the other hand, has been in the AI game for decades, with a focus on building tools and services that can help businesses and individuals unlock the power of AI. Their goal is to democratize AI and make it accessible to everyone.

Google, the search giant, has been leading the AI game for years, with a focus on developing AI that can learn and improve on its own. Their AI system, DeepMind, has been making waves in the industry, and many experts believe that Google is at the forefront of the AI race.
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11min
February 13, 2023 The Musk Effect: Analyzing Elon Musk's concerns about Twitter's engagement decline
In a recent tweet, Elon Musk expressed his concerns about the declining engagement on Twitter. He tweeted, "Twitter sucks, and it's killing my vibe." This tweet has raised questions about the reasons behind the declining engagement on Twitter and what it means for social media users.

Welcome to the Digital Marketing Experience Podcast from Brander this is Avast and in todays Episode we'll be discussing Elon Musk's recent Twitter engagement concerns.

Well, there are several reasons for this trend. First of all, Twitter's algorithmic changes have made it more difficult for users to see and engage with content. Some of these changes include
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8min
February 06, 2023 Twitter Blue Expands:Unpacking the Impact on Users and Brands
Twitter Blue, the company's premium subscription service, has been available in a few countries for a while now. However, the social media giant has recently announced that it will be expanding the service to more regions. This move has been met with both excitement and concern.

Different Sign-Up Options:
Twitter Blue offers several different sign-up options, including a monthly subscription, as well as a yearly subscription. The service includes several exclusive features, such as an undo-send button and custom color themes.

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7min

FAQs about Brander:

How many episodes does Brander have?

The podcast currently has 129 episodes available.