Welcome to "Brander," the podcast where we dive into the ever-evolving world of social media, branding, and digital marketing. In Episode 104 of Season 3, your host Avast Zumac explores Twitter's latest move to boost Twitter Blue subscriptions by implementing limits on non-subscribers' daily Direct Messages (DMs).
Twitter Support recently announced that unverified accounts will face restrictions on the number of DMs they can send each day, with the aim of combating spam and improving the messaging experience. However, the lack of communication around this change may have impacted its effectiveness.
Join us as we discuss the potential impact of these restrictions on journalists, who heavily rely on DMs for story outreach. Will this move push them towards alternative platforms, such as Meta's Threads app, which has been gaining momentum among journalists seeking a new platform?
We'll explore the unintended consequences of Twitter owner Elon Musk's views on mainstream media and journalists, and how it might play a role in users' decisions to explore other platforms.
Stay tuned for an insightful discussion on whether these DM restrictions will achieve their intended goal of driving more Twitter Blue sign-ups or if they could backfire and lead users to other platforms.
Don't miss out on the latest insights and updates from the world of digital marketing. Subscribe to "Brander" and join us for an engaging episode filled with industry analysis, expert opinions, and strategies to enhance your brand's online presence.
This episode is proudly sponsored by Redial Media, an ROI Digital Marketing Agency for Ecommerce Businesses. Scale your content marketing program, fuel your channels, and build trust with the help of Redial Media. Discover how they've been helping companies achieve 3X to 10X targets every month.
Tune in now and stay ahead in the world of branding and social media marketing!