Brander

By Avast Zumac

Welcome to Brander, your one-stop-shop for all the latest news and updates in the world of social media. From the latest algorithm changes to behind-the-scenes drama at the top tech companies, we've g... more

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FAQs about Brander:

How many episodes does Brander have?

The podcast currently has 129 episodes available.

Brander episodes:

June 19, 2023 Navigating Twitter's New Era: Guiding Principles for App Management
In this episode of "Brander," host Avast Zumac delves into the exciting realm of Twitter as he explores the guiding principles set by the platform's new CEO for managing the app. Join us as we uncover the CEO's commitment to user safety and well-being, the promotion of open dialogue and diverse perspectives, and the drive for innovation and enhanced user experiences. Discover the challenges and opportunities that lie ahead for Twitter as it continues to evolve in this ever-changing social media landscape. Tune in to gain insights into the strategies shaping the future of one of the world's most influential platforms. Don't miss out on this engaging discussion on "Navigating Twitter's New Era: Guiding Principles for App Management."
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8min
June 12, 2023 Tech Talk: Elon Musk's Twitter Revolution and the Future of Social Media
Welcome back to another exciting episode of "Brander"! I'm your host, Avast Zumac, and I'm here to bring you the latest updates from the world of technology. Today, we have some fascinating news about Twitter and the undeniable influence of Elon Musk. Let's dive right in!
It seems that even with the newly appointed CEO, Elon Musk continues to reshape Twitter in his own unique way. Just recently, Musk made a series of product announcements through tweets, including some interesting developments in data portability, algorithmic interference, and video streaming. Let's break it down.
Firstly, Musk announced that content creators on Twitter will soon have the ability to download a list of information about their subscribers. This includes email addresses, with the condition that subscribers opt-in. This move challenges the traditional view of social media platforms, as this data is usually considered proprietary. Musk, however, is taking a different approach by allowing creators to easily take their subscribers off-platform if they wish.
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8min
June 04, 2023 Twitter's Trust and Safety Exodus: Navigating the Impact of Elon Musk's Rule Changes
In this episode, we delve into the recent shake-up at Twitter as two key executives responsible for trust and safety depart the company. As Elon Musk continues to implement rule changes and reshape the platform, concerns about brand safety and exposure are on the rise. Join us as we explore the implications of these departures and discuss the ongoing transformation of Twitter's policies under Musk's leadership. Tune in to stay informed about the evolving landscape of social media platforms and the challenges they face in maintaining trust and safety.
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7min
May 29, 2023 Meta-Twitter: The Future of Social Media?
Meta-Twitter, a name that carries significance and intention, was chosen by its creators to signify a shift towards a more comprehensive and inclusive social media experience. The prefix "Meta" denotes something that goes beyond the surface level, emphasizing the platform's focus on depth, context, and richer interactions.
The name also suggests a move towards a more metacognitive approach, encouraging users to engage in critical thinking, reflection, and meaningful conversations. Meta-Twitter aims to provide an environment where users can explore diverse perspectives, challenge their own beliefs, and engage in constructive dialogue.
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7min
May 22, 2023 Tik Tok Banned in Montana: The Future of Social Media Marketing Revealed
Welcome back, ladies and gentlemen, to another exciting episode of Brander! I'm your host, Avast Zumac, and today we have an interesting topic to discuss. But before we dive into it, I want to remind you to hit that subscribe button and follow our podcast to stay up to date with the latest trends in branding and social media. Now, let's get started.
In today's episode, we'll be talking about a recent development that has caught the attention of social media enthusiasts and marketers alike. It seems that Montana has become the first U.S. state to implement a full ban on TikTok. Yes, you heard that right! TikTok, the popular video-sharing app, has been completely prohibited in Montana.
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8min
May 14, 2023 Elon Musk Announces The New Twitter CEO
The Twitter CEO role is a big one to take on, and regaining advertiser trust will be no small feat. And Musk is also likely to remain very involved in activity at the app, which could see this new person put under a lot of pressure to perform very quickly.
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6min
May 08, 2023 Bluesky vs Twitter The Decentralized Social Media Rivalry Led By Jack Dorsey
What is Bluesky?
Bluesky is a new social media project that aims to create a decentralized, open-source platform for real-time communication. The project is being led by Twitter CEO Jack Dorsey, who has long been a proponent of decentralized social media. The idea behind Bluesky is to create a platform that is not controlled by any one company or organization, and that is resistant to censorship and manipulation.
Why is Bluesky important?
Bluesky has the potential to be a game-changer in the world of social media and online communication. By creating a decentralized platform, Bluesky could offer users greater control over their data, and protect them from the whims of corporate or government interests. Additionally, the platform could offer new opportunities for developers, researchers, and other stakeholders to contribute to the development of social media, and create new tools and features that are not possible on centralized platforms like Twitter or Facebook.
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7min
May 01, 2023 Twitter's New Verification Policy Advertisers Must Pay for Blue
Today we will be discussing two recent updates from Twitter - the launch of Twitter Blue and the new paid verification process. These updates have been creating a buzz in the digital marketing community, and in this episode, we will take a deep dive into what they mean for users and advertisers and how they can impact your digital marketing strategy.
What is Twitter Blue?
Twitter Blue is a new subscription service offered by Twitter that provides users with additional features for a monthly fee. These features include an undo tweet button, bookmark collections, and a customizable app icon. The service was launched in Canada and Australia earlier this month and is now available to everyone globally.
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8min
April 24, 2023 Twitter Verification: The Good, the Bad, and the Ugly | The Brander Podcast
In today's episode, we're talking about Twitter's recent removal of legacy blue checkmarks. What does it mean for verified accounts, and how does it impact your brand's social media presence? Let's dive in.
First, let's talk about what these legacy blue checkmarks are. In the past, Twitter used a verification system to indicate that an account was authentic and belonged to a public figure, celebrity, or brand. This was represented by a blue checkmark badge next to the account name. However, over time, this system became flawed, with many accounts receiving verification simply due to their status or popularity, rather than their authenticity.
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6min
April 17, 2023 White House Partners with Tik tok Influencers to Reach Young Voters
As the 2022 midterm elections approach, political campaigns are increasingly relying on social media to reach voters. TikTok, in particular, has become a popular platform for political campaigns due to its massive reach and popularity among young voters. In response, the White House has announced a partnership with TikTok influencers to help promote key messages to young voters.
Research and Insights:
Recent studies have shown that social media ads are more effective at reaching younger voters than TV ads. This is especially true for TikTok, which has over 100 million monthly active users in the US, the majority of whom are under the age of 30. TikTok provides a unique opportunity for political campaigns to reach younger voters who might not be as engaged with traditional media.
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6min

FAQs about Brander:

How many episodes does Brander have?

The podcast currently has 129 episodes available.