BRANDERMAN

Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture.

Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.

His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media.

In this episode, we talk about his book, The Human Side of Innovation. The Power of People in Love with People. Mauro shares lessons on innovation, design and leadership. He also charts the path that individuals and businesses will have to follow to thrive in the future, unleash creative energies, and create a better world.

Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” where he interviews inspiring personalities from the creative community worldwide.

Mauro Porcini

PepsiCo Design + Innovation

The Human Side of Innovation. The Power of People in Love with People

In Your Shoes Podcast

BRANDERMAN website

BRANDERMAN Instagram

Hernán Braberman LinkedIn

My packaging design agency TRIDIMAGE

PACKNEW Blog

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Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.

Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout projects include Johnnie Walker Blue Label, Tanqueray 10, and the Johnnie Walker Brand Home in Edinburgh.

In this episode, we talk about the revolution of inclusive design, that leads to better work and improved business outcomes. Jeremy explains why by including those previously excluded from the creative industry we will see an explosion of creativity. And he shares what are the biggest mistakes brands make when redesigning their brands and packaging.

Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. His early career was as a Freelance Designer and University Lecturer.

Jeremy is a Cannes Lions and TEDx speaker. He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

Jeremy Lindley

Diageo

Johnnie Walker Princes Street Brand Home Project

BRANDERMAN website

BRANDERMAN Instagram

Hernán Braberman LinkedIn

My packaging design agency TRIDIMAGE

PACKNEW Blog

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To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and compassion. In the Podcaster Community, he made a place where podcasters can share and amplify their enthusiasm for the art of podcasting.

This episode discusses the parallels between podcast cover art design and packaging. I also share my view on podcasting.

• Craig Constantine
• Movers Mindset
• Podcaster Community
• tridimage
• Hernán Braberman
• tridimage Instagram
• Packnew Blog
• tridimage Facebook
• tridimage YouTube

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional.

Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos países de Latinoamérica.

Comparte sus ideas por medio de artículos en FOROALFA y videos en su canal de YouTube, desde donde promueve la reflexión y el debate en torno al diseño, el branding y la comunicación.

En este episodio conversamos acerca de las características particulares que tienen las marcas producto que las diferencian de las marcas corporativas. También me explicó por qué cree que las marcas gráficas no son mensajes sino elementos para firmar mensajes. Además me confesó porque la palabra diseñador no lo enorgullece mucho.

• ForoAlfa
• Canal de YouTube
• Cassisi Branding
• Luciano Cassisi LinkedIn

• Website de BRANDERMAN
• Instagram de BRANDERMAN
• LinkedIn de Hernán Braberman
• Mi agencia de diseño de packaging TRIDIMAGE
• Blog PACKNEW

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¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España.

Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y jurado en los Pentawards.

Miguel Angel es Director Creativo del estudio, donde gestiona y desarrolla proyectos desde la conceptualización hasta la ejecución gráfica.

Ambos son también docentes y dirigen el Máster Online de Diseño Estratégico de Packaging en Labasad.

En este episodio conversamos acerca de la formación de las nuevas generaciones de diseñadores de packaging. También me contaron por qué creen que los diseñadores debemos preguntar más y asumir menos. Además nos divertimos mucho en el estreno del ping-pong de preguntas de BRANDERMAN.

• MABA
• Instagram MABA
• Máster Online de Diseño Estratégico Labasad
• Beatriz Suárez LinkedIn
• Miguel Ángel del Baño LinkedIn

• Website de BRANDERMAN
• Instagram de BRANDERMAN
• LinkedIn de Hernán Braberman
• Mi agencia de diseño de packaging TRIDIMAGE
• Blog PACKNEW

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Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change. 

After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found BrandThechange, an educational organization that trains changemakers in brand thinking skills from Nairobi, Kenya.

The tools and brand resources that Anne and her team create for their learners are made available to all, such as Brand The Change, the guidebook, and the Brand Thinking Canvas.
 
In this episode, she tells me why she decided to found an education company instead of an agency to address branding for social change. She also explains why we should separate purpose-marketing from purpose-led brands. Anne also shares what has living in Africa taught her about branding and design

Anne's writing has appeared in Forbes, Stanford Social Innovation Review, Eye, amongst others. 

Besides her roles as CEO of Brand The Change, she is a consultant to African social impact brands like Internet of Elephants, Shujaaz Inc, and Flutterwave.

• Brand the Change
• Brand the Change, the Book
• Course
• Facilitator Support
• Instagram
• LinkedIn
• Medium

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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Adam Ryan is a British designer and currently Head of Pentawards, the most prestigious global packaging design competition.

Adam joined the Pentawards team in February of 2017.

He studied Graphic Design at London College of Printing before becoming a fashion designer and creative consultant for several international brands which include: Westfields, Diesel, Kurt Geiger and Lexus.

In this episode, we discuss the challenges and opportunities he faces while managing the world's most recognized packaging design competition. He also tells me what he has learned from producing the first Pentawards trends report and shares with me why we need to create a Sustainable Valley for packaging.

Adam has a wealth of experience across various industries which include Fashion, Design, Branding, Marketing and Events.

He has many packaging design articles published with the likes of Creative Review, It’s Nice That and Campaign.He is also one of the main contributors to The Package Design Book series published by Taschen.

• Pentawards
• Competition
• Trend Report
• Jury Panel

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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La relación entre el envase y la experiencia del consumidor es lo que hace de una marca y un producto un verdadero referente en el mercado. Es por eso que los Premios Internacionales Latampack buscan el reconocimiento internacional a la industria del diseño y producción de empaques en América Latina, destacando componentes como la calidad y creatividad de sus participantes.

No solo tuve el honor de ser jurado de los premios Latampack sino que también tuve la oportunidad de conversar con tres de sus ganadores en el marco del Encuentro Virtual Latinoamericano de Innovación en Envases 2021 Este evento organizado por la revista El Empaque+Conversión, es un espacio de intercambio y actualización para los diferentes actores en la industria de envases y empaques en América Latina.

Los invito a conocer la visión de cuatro diseñadores hispanoamericanos acerca de los retos y oportunidades del diseño de packaging en nuestra región.

• Premios Latampack
• Encuentro Virtual Latinoamericano de Innovación en Envases
• Revista El Empaque + Conversión

• Website de BRANDERMAN
• Instagram de BRANDERMAN
• LinkedIn de Hernán Braberman
• Mi agencia de diseño de packaging TRIDIMAGE
• Blog PACKNEW

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Para reflexionar sobre el pasado, el presente y el futuro del diseño, y de un diseñador de packaging, hoy el invitado soy yo, Hernán Braberman, y el anfitrión es Ariel Bohe.

Ariel es comunicador, podcaster, facilitador en metodologías ágiles y fundador de Sentí Podcast, una productora y academia online de podcasting para marcas y organizaciones.

En este episodio hablamos acerca de la historia de los envases y también reflexionamos sobre el presente y futuro del diseño de packaging. Finalmente conversamos acerca de algunas de las lecciones que aprendí durante más de 25 años de experiencia en el apasionante mundo de las marcas de consumo masivo y su diseño de packaging.

• Ariel Bohe
• Sentí Podcast
• tridimage
• LinkedIn Hernán Braberman
• Instagram de tridimage
• Blog packnew
• Facebook tridimage
• YouTube tridimage

• Website de BRANDERMAN
• Instagram de BRANDERMAN
• LinkedIn de Hernán Braberman
• Mi agencia de diseño de packaging TRIDIMAGE
• Blog PACKNEW

Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.

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Brent Lindberg is Head of Curiosity at Fuseneo, a packaging innovation, development, and prototyping firm that crosses material and process boundaries to unlock solutions that help brands succeed online and on-shelf.

Brent has directed packaging design projects for Google, Disney, Starbucks, and Amazon, to name but a few.

In this episode, we discuss the biggest design differences between designing retail and e-com packaging. Brent also describes the 4 P´s of Packaging Design, he shares best practices for designing e-commerce packaging and tells me why he believes designers should be material and process agnostic.

• Brent Lindberg LinkedIn
• Fuseneo
• Fuseneo YouTube Channel
• Disney Princesses Project

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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