Branding Banter

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week for Branding Banter with Episode 20 and a new chat with a new guest!

 

In this episode, we’re having a banter with Riz McDonald, founder of Foundd Legal who is a legal professional for creative entrepreneurs from Brisbane, Australia.

 

With Riz in the room, we delved into the experience she had developing her brand identity with the help of Danielle from Norfolk Design Co (@norfolkdesignco on Instagram) and what that process was like to realise the potential of branding and how it helped Riz shape the foundations of her business.

 

We also touch on how she now serves creative entrepreneurs in business and dishes up some gems at the end to keep in mind for any business owner when it comes to branding and protecting your intellectual property as a business owner.

 

This episode was recorded Live on Clubhouse and was in fact our 20th and last episode for Season 1 of Branding Banter!

 

We’re now planning a new season of the podcast, with a new approach to help you as a business owner or simply to listen to a couple of fellow branding peeps, have a banter and talk shop about the impact branding has on Aussie businesses.

 

Of course, you can catch up with previous episodes on Apple, Spotify or Google Podcasts.

 

But until Season 2 that we hope to have out later this year, we hope you find the positive impact branding has on your small Aussie business!

 

⭐️Where to find more about Riz:

 

Website: https://www.founddlegal.com

Find Lisi on Instagram: https://www.instagram.com/founddlegal

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week for Branding Banter, Episode 19!

 

In this episode, we’re having a banter about the branding/marketing concept of ‘positioning’. For what can only be described as a simple, yet complex part of developing a strategy for your brand, positioning is a topic we cover from a few different perspectives in relation to implementing it into a small business context. Namely how to position your business as the go-to option for your customers when they think of needing or wanting the thing you offer.

 

Additionally, if you’d like to read up on more about positioning, you can find ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout on Amazon: https://www.amazon.com.au/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week for Branding Banter with Episode 18 and a new chat with a new guest!

 

In this episode, we’re having a banter with Renee Shea, photographer and personal branding expert from Brisbane, Australia.

 

What was going to be a conversation about brand photography, turned into a deep dive into the relationship between our personality and the businesses we run or are part of and what impact our personality has on influencing the perception of our brand. But also our own confidence in embracing our personality that not just aligns with who we’re targeting, but who we are authentically.

 

We do circle it back to photography as the overarching theme of the chat, but Renee offers some great perspectives relating to personal branding that we know will add some value to you if you’re currently on the journey to establishing or re-aligning your personal brand presence.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

⭐️Where to find more about Renee

 

Website: https://www.reneeshea.com.au/

Find Lisi on Instagram: https://www.instagram.com/reneeshea_au/

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week for Branding Banter with Episode 17 revolving around the concept of developing your brand purpose.

 

We look at why any business of any size, including small businesses, can benefit from having a clear purpose in mind as the cornerstone of it’s brand identity.

 

Ultimately, it comes down to why you do what you do beyond making money. But we dive into this concept of purpose to show that it doesn’t need to be a confusing or unnecessary exercise. So that your customers pick you over others because of the influence a solid purpose has on the brand experience you offer them.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week for Branding Banter with Episode 16 after a week off over Easter.

 

In this episode, we’re having a banter with Lisi Schappi, design lead from Deputy.com - a staffing platform for shift work scheduling and team management.

 

We dive into the purpose and process of how Lisi and her team went about rebranding their established presence in the market, which hadn’t been touched for 12 years. But given the pandemic the timing was right and the rollout of their new identity impacted the way they connect as a team as well as how they engage with their customers. Which also brought about a refresh of their online platform and app for improved usability.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

⭐️Where to find more about Lisi and Deputy

 

Website: https://www.deputy.com

Or search ‘Deputy’ on the App Store or Google Play store

 

Find Lisi on Instagram: https://www.instagram.com/lisi.bet

Find Lisi on LinkedIn: https://www.linkedin.com/in/lisischappi/

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week with Episode 15 of the Branding Banter podcast 🤩 AND it’s with our first guest for 2021!

 

In this episode, we’re having a banter with Elle Connolly from 23 Wise Words, about her speciality of copywriting. For personal and business brands or for website conversion copy, Elle is a powerhouse of positive persuasion for her clients.

 

We dive into the value of what good copywriting can do to impact your brand and business success. Both from a financial and psychological return on investment. As well as the tell tale signs where your brand’s copywriting should pop up as an essential need to convert traffic from your touchpoints and scale your business as a result.

 

There are some brilliant insights that Elle drops along the way, so do make sure you pick up those nuggets of gold as you listen on through this episode. But also check out some of the resources we mention like Copyhackers and Building a Story Brand, to learn more about copywriting and it’s impact on your customers.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

⭐️Where to find more about Elle Connolly

 

Website: https://www.23wisewords.com/

Instagram: https://www.instagram.com/23wisewords

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Ready for your weekly dose of podcasty banter!?

 

We’re back this week with Episode 14 of the Branding Banter podcast 🤩

 

In this episode, we’re having a banter about what makes a great logo and how to design a good logo for your brand that represents your business.

 

We look at considerations like the type of logo you use, its adaptability to the different touchpoints of your brand experience, its colour, simplicity, etc. But most importantly, we stress the point that a great logo only happens as a result of building a great brand for the logo to represent it.

 

So think of designing your logo as part of a process of establishing the core identity of what your brand is to your ideal customers so that your logo can align with that identity, your industry and customers. You will then become an identification tool for your customers to recognise your brand.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

Ready for your weekly dose of podcasty banter!?

 

We’re back this week with Episode 13 of the Branding Banter podcast.

 

In this episode, we’re talking about defining your brand’s personality and the many facets that make up what your customers, clients, audience perceive of you as a business, personal brand or even a podcast.

 

We cover parts of your brand like brand attributes, the type of brand archetype you could be, the tone of voice your brand has and how it looks or how it is experienced. If that all sounds like mumbo-jumbo, we do our best to clarify the meaning of all that jazz during the episode.

 

This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Are you ready for some more podcasts banter!? We are back again, with our second episode in one day dropping - EPISODE 12 of the Branding Banter podcast 🤩

 

In this episode, we talk about the importance or possibly the unnecessary importance on titles in the branding industry.

 

But most importantly what they mean to our non-branding business owner listeners and what to focus on most when approaching a brand consultant (be it a logo designer, brand identity designer or brand strategist).

 

This episode was recorded Live on Clubhouse and will also be next week on Tuesday  16th March at 12:30pm Sydney time.

 

You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank:

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 Are you ready for some more podcasts banter!? We are finally back in 2021 with EPISODE 11 of the Branding Banter podcast 🤩

 

Our first episode back is about following the mould of what others are doing to brand their business or to set your own trends and roll with your own path as a business/brand.

 

BUT THE BIG THING ABOUT OUR PODCAST MOVING FORWARD:

 

We’re changing things up a little with our podcast and taking it LIVE via Clubhouse. If you’re not familiar with Clubhouse it’s a new iOS app (Apple phones only at this stage)  to have audio-based conversations in your own digital room - much like a ZOOM call mixed with a social media platform, but audio-only.

 

So what we’re going to be doing is recording our show while in a Clubhouse live room and chat about a specific topic relating to branding and how it can impact small Aussie businesses. But we’ll now be able to introduce guests and a Q&A component to our show.

 

For this first episode back it’s just Delphie and Frank but in the following episodes, we’ll be looking to record our show every week or fortnight live on a Monday or Tuesday at 12:30pm Sydney time. You can join in LIVE on Clubhouse or listen to it as a podcast on Apple, Spotify or Google Podcasts.

 

🎙 Where to find more about Delphie & Frank

 

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

 

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

 

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/