What is brand ego®? In my branded world it's how you P.L.A.Y. the game. To play the game is to have a brand with personality, its own language, an audience that will listen and a yarn that captivates. Solopreneurs have the unique position of building a personal and business brand that speak volumes. Brand ego is the bridge between brand identity and brand image in a business of one. It is built off the DNA of what the brand stands for as a whole. Brand ego allows the solopreneur to cross barriers while maintaining boundaries.

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Always remember to brand like a solopreneur.

Brandma is spill'n tea and drop'n gems in the tea room today. That's what happens when she has a brandbaby™ in the house. Today's guest is Chris Martin and he wants to do all the things. Although he's a phenomenal podcast host, he still wants to do filmmaking and documentaries. Chris is not dreaming of six figure incomes, but he does have a financial and business goal that he's working on. Chris has been rocking the business scene since 2002 and has recorded over 600 podcast episodes since he started. It's all about Chris' brand and he's here for the AMA of it all.

Check out Chris' weekly podcast Getting Work To Work. and get all up in his business Chris Martin Studios.

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If you're a solopreneur, you're a business of one and that's okay. Now what are you gonna do about it.

If you feel'n some kinda way about this podcast, please subscribe & follow GCB on Instagram, Twitter, and TikTok:

Get my new book Balance is Bullshit.

Also check out That Damn Girl Stuff if you wanna get all up in my business.

Always remember to brand like a solopreneur.

hIf you're a solopreneur who is afraid of sacrifice, you need a job. The reason most folx can't operate a business is they're to soft to handle the hard times of running a business. We live in a world where even homeless folx can survive without cell phones, so what is a solopreneur to do? Choose wisely when you have to or want to sacrifice for the greater good. Some solopreneurs will sacrifice out of stubbornness. This is the equivalent of cutting off your nose to spite your face. It's unnecessary and stunts the growth of your brand and business. Yes, sacrifices will be made, but don't be stupid.

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Get my new book Balance is Bullshit.

Always remember to brand like a solopreneur.

Where The Money Resides

We all know what an ATM means to our everyday life. Well the ATM in the life of a solopreneur is the available target market and it's still where the money resides. Solopreneurs seeking success without making a deposit don't know how to find the ATM. Having a brand strategy and marketing strategy requires that you know about the ATM in so that solopreneurs work smarter instead of harder. You wear enough hats when you're a business of one. Find your ATM so that your brand and marketing can do some of the heaving lifting.

If you feel'n some kinda way about this podcast, please subscribe & follow GCB on Instagram, Twitter, and TikTok:

Get my new book Balance is Bullshit.

Always remember to brand like a solopreneur.

You can be a solopreneur and have successful relationships even if they aren't always healthy. You can bully yourself no end when it comes they happen. Just know bullying doesn't work. Whether you're at fault or not is irrelevant. Leading a successful business while trying to hold down any typeof relationship is challenging at best and heartbreaking at worst. Don't allow that to make you cut yourself off from bonding on a personal level. It seems some times you have to flip a coin when it's time to choose between business, baby or bae. The choice is not a factor if either way you're going to revel in guilt.

If you feel'n some kinda way about this podcast, please subscribe & follow GCB on Instagram, Twitter, and TikTok:

Get my new book Balance is Bullshit.

Always remember to brand like a solopreneur.

Who wouldn't get excited at the prospect of making a half million dollars? When you're trying to get out of dead end job, grow your business, or just increase revenue, someone telling you how to make 6-figures could be real attractive. I mean it's all about how to be a successful solopreneur otherwise there's no point. Nevertheless, the pitches today are no better than snake oil salesmen you see in old westerns. You lay it all on the line. You're tired. You can't seem to catch a break. It's easy to get distracted by the bright lights of fools gold. In this episode I talk about the allure and the bullshit of the six-figure promise and why I don't make it. Have a listen.

In the world of a soloprenur, there's the pressure of doing it on your own, but that's not why you're failing.

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One of the key components to brand strategy is the ideal client? The old way of coming up with an ideal client was based on quantitative research. You interviewed and survey folx so you made sure you ticked all the boxes for them. Well what does it say when the client avatar of your ideal clients tics some of your own boxes? Are you treading into confirmation bias territory? And even and even if you are, is the a bad thing? The world of branding keeps contradicting itself with when it comes to humanity, standing out and personal branding. I for one don't have a problem with confirmation bias if you want to bore yourself with yourself. Other than that I would think it's a tribe and vibe deal that works.

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If you're a solopreneur with dreams of scaling your brand and business, you gotta get paid for saying no. In this episode I share a story of the lesson I learned about getting paid to say no. You are only one person. That means you can't do everything or take every job that comes your way. It's your responsibility to make sure you're compensated for saying no. It's not about YOUR worth or value. It's about being branded enough to make your money.

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What is it that makes us so competitive in every day life? Being competitive as a solopreneur is wasted energy. Brand positioning has a component that requires you to do research on the "competition." These are people who may be in the same industry or industry adjacent. Why does it matter? The world is changing and people are more selective. When it comes to a service based business, it's not the price as much as it's the brand and how it comes across. Impactful brand Strategy doesn't concern itself with competition. People will spend money with you because in their mind you're the best choice for THEM. Whatever they were looking for, they found in you and what you offer. 

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We've all heard, content is king. That's great for content creators, but what about when you're a solopreneur? Which is better, to put out shitty, content or no content? In the brand scheme of things, you could end up with similar results. Content creation is part of your marketing strategy if you have a brand strategy. One of the pillars of Brand Ego® is content but from a perspective of making a solopreneur look good. You were told you had to be on all the social media platforms to make that happen.

In the world of solopreneur if you don't have the chops or the assistant to be effective on on platform, don't do it. If you're not careful, you'll tell the world you have imposter syndrome because you're not comfortable or confident with the content. Creating content on your terms will make for a better marketing strategy. As your brand scales and your business grows, you will grow into other platforms. Don't make yourself crazy trying to do it all at once by yourself.

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