A ‘brand’ is a product, service, business or even person that is easily identified and widely known. But what is it that makes a brand and how do you become one? Neil takes a look at how you can get started on the road to being well known for the services that you offer.
KEY TAKEAWAYS

• A brand is not simply a logo or a slogan. These are all just signifiers, signposts for the potential customer to follow. 
• A strong and unified idea of what the business or product is about is the brand. 
• If you can provoke an emotional response people will behave irrationally when purchasing products and services, allowing you to charge more.
• You need to be known for something positive and then make every one aware of it in exactly the same way. 
• Be consistent in what you offer, be the same person, if possible even in dress and behaviour. 

BEST MOMENTS
‘The brand isn’t the logo. That’s just a signifier. It’s a distinctive symbol designed to capture attention.’
‘It’s the widely held belief that the particular business or product is actually doing something special, perhaps even magical.’
‘To me ‘rock god’, ‘guitar hero’, I mean, how’s that for elevation of an ordinary person to a very high status? How’s that for pushing that high perceived value?’
‘Where I am, everybody knows Neil Cowmeadow because there are big banners on the fence outside of my house, with the stupid name on it! Cowmeadow! Its just daft, everybody knows Neil the guitar guy.’ 
VALUABLE RESOURCES
The Tutor Podcast
www.Neilcowmeadow.com
ABOUT THE HOST
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!
CONTACT METHOD
[email protected]