Branding for Consultants

In this podcast episode 76, Russell Pearson delves into a secret that transformed my consulting business, impacting how he communicates with clients. Reflecting on his journey, Russell realized the power of personal branding over traditional business branding, emphasizing the importance of having a distinct voice and opinion to stand out in a noisy market. He breaks down branding into three key steps: identity, voice, and style, urging listeners to define their brand's archetype, communication style, and overall experience. Additionally, Russell shares five AI tools revolutionizing consulting practices: Prompt Base, Uncanny Automator, Vox Script, Pi AI, and 10Web. By implementing these tools and mastering personal branding, consultants can effectively cut through the noise and connect with clients on a deeper level.

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