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My guest today is Bobby Lehew the Chief Content Officer at commonsku.

As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards.  And, as a former distributor, he ranked three times on Inc. Magazine’s fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham’s #Online18 - a list of the promo industry’s most Influential Social Media Voices.

Bobby also co-hosts a podcast with Mark Graham called skucast - the  #1 podcast for entrepreneurs in the print and promotional product industry. 

Recently I was fortunate to be a guest on skucast, where Bobby and I had a great conversation about podcasting. So much so, that I invited him here today to continue that conversation and dig a little deeper. What’s different about this episode is instead of me interviewing Bobby, we thought it would be fun to interview  each other.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School.

Amanda is also an advisor to top global brands including Automobili Lamborghini S.p.A.  Cedars-Sinai International and Lionsgate and she speaks around the world on influence and the future of marketing. Her latest book, The Influencer Code is the official resource to influencer marketing for college programs worldwide. 

I invited Amanda to be a guest on my show to talk about influencer marketing. I wanted to learn what myths surround the term “influencer.” And I was curious to get her POV on the difference between attention and influence.

𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark  is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Mitch Freed, the new CEO at Genumark  - one of North America’s most trusted branded merch makers for over 40 years. 

Mitch isn’t the first Freed to be on my show. You may remember his dad Mark Freed who I had the privilege of interviewing on one of my very first episodes. Since then, Mark has stepped down as CEO, passing the torch on to his first born son.

I Invited Mitch to be a guest on my show to talk about succession plans. I wanted to learn what finally led him to Genumark after starting his own business. And I was curious to get his POV on the pros and cons of taking over a family business.

Genumark is the official sponsor of Branding Matters. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected] today.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women.

Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear that makes them feel confident and beautiful regardless of age, identity, ethnicity, size, physical limitations, financial means & fashion sensibility.

I invited Faryl to be a guest on my show to talk about her mission. I wanted to learn how the Faryl Robin Shoe brand came to be. And I was curious to get her POV on her competition, and how they help elevate her brand.

💥 𝑰𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒉𝒆𝒍𝒑 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝒆𝒎𝒂𝒊𝒍 𝒎𝒆 𝒂𝒕 𝒋𝒈𝒐𝒐𝒅𝒔𝒐𝒏@𝒈𝒆𝒏𝒖𝒎𝒂𝒓𝒌.𝒄𝒐𝒎

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Danny Tomsett, a tech visionary and the Founder and CEO of UneeQ - a real-time technology platform that built and launched the first AI-powered digital human project. Today, digital humans are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse.

Danny’s entrepreneurial track record includes developing games at the age of eight and founding a Telecommunications company he started at 25.

He has earned several accolades which include winning the Sir Richard Branson ‘Virgin Business challenge’ and the ‘Deloitte Fast 50’ NZ awards as one of the country’s fastest growing businesses.

I invited Danny to be a guest on my show to talk about digital humans. I wanted to learn why they are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse. And I was curious get his POV on how the Metaverse is changing the way businesses are creating brand equity.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back.

Jessica is also the co-author of “Time Money Freedom” - a book she co-wrote with her husband Ray, her partner in business and in life. In it they provide 10 simple rules to redefine what’s possible and how anyone can radically reshape their life.

I invited Jessica to be a guest on my show to share her brave journey from living out of a car to running a multi-million dollar empire. I wanted to learn about her relationship  with money and how it has affected her success.  And I was curious to get her POV on the role merch plays in creating brand awareness.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast!

I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I was curious to learn how he decides who gets on it every year. And finally, as President of the PPAI, I was curious to get Dale’s POV on the role promotional products play in creating brand awareness.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.

A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. 

I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how any brand, no matter what size, can become a legend. And I was curious to get his POV on why storytelling is at the forefront of a brand’s success.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram.

Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid banned hashtags, which can only cause problems and possibly get you banned from Instagram altogether.

I invited Mathew to be a guest on my show to discuss the “dos and don’ts” of hashtags. I wanted to know why they are such valuable branding tools when creating brand awareness on social media. And I was curious to learn what the optimum amount of hashtags is when creating a post.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

My guests today are Lana Van Brunt and Hayley Dineen  - the Founders of Sackville & Co. -  a design-focused, fashion-forward cannabis accessories brand based in NYC.  Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious.

In addition to Sackville & Co., this dynamic duo are also the brains behind Sackville Studios - a multidisciplinary cannabis design and production studio created by women who “like to smoke weed”.  It’s also the first female-run studio to design and produce major brands for some of the world’s top cannabis brands.

I invited Lana and Hayley to be guests on my show to talk about their brand story. I wanted to discuss their passion for bringing cannabis to the forefront of the conversation. And I was curious to learn why they decided to buy the company back soon after they sold it in 2019.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET