I know coming into this world of real estate as a new agent can be intimidating, especially when there are veterans out there. But, I want to assure you that this is the time to enter real estate and you are going to be a big part of this movement and the direction that this amazing profession is going in! Tune in to get some tips on how you as a new agent can stand out and brand yourself and attract clients and customers!

Oh so much information to drink in! Starting with your core values, figuring out your “signature” or what sets you apart and how to communicate your brand once you determine what your brand identity is.

To stand out you have to be a little bit extra and you need to do something different, but most importantly you need to do some thing authentic. Why not do an editorial photo shoot? It’s different, it’s a little extra and you can make it authentic to you. I got to interview the amazing Krystal Radlinksi, photographer and art director extraordinaire who specializes in working with real estate agents. She gives advice on how you can plan and execute a successful editorial photo shoot.

Influencer, Ashley Franke, is the queen of branding and marketing. She has so much experience helping others brand themselves and building her own personal brand as an influencer (and so much more). She gives tips on how you can become a public figure in your community and online align with a ton of awesome branding and marketing tips for you as a real estate professional

Guest speaker, Danielle Drake, literally coaches you through designing, visualizing and defining your ideal customer avatar. This is a great episode and join into if you are ready to go to the next level!

I had the opportunity to interview Bungalow Jon - a branding mastermind! He is one of the most successful agents in the Orlando Florida area and has never spent a dime with Zillow (crayyyzzz right!)! He gives us a peek into his success and how he was able to leverage his brand, focusing his time and energy there instead of following the beaten (and very expensive) path that many real estate agents take with Zillow.

In this episode we will talk about determining your Myers-Briggs profile and from this what your marketing personality is. We will also dive into some ideas on how you can create marketing ideas from the information provided by marketingpersonalities.com

There are so many elements to brand building. Something that is unique to real estate agents is how we can use our involvement creating or being a part of a community to build our brand. Check out my story on how I used this idea of community building as a form of networking to land my first sale. And I have some plans for the future that you are welcome to copy! Happy branding!

And no that was not a mistake in the episode title. That’s what this podcast is about it’s about branding you, Realtor! Get to know your podcast host just a bit and what branding you real estate has in store for you. Let’s start our journey together building our true, authentic (personal) real estate brand!

You give advice to your listers all the time to prepare and stage their home before putting it on the market. You should take this advice for yourself- it’s important to stage yourself before marketing yourself.