Merchandise products are a great tool to promote our products and services. However, there’s more to effective merchandise than mere promotions and brand recall. Merchandise should be maximised to serve a purpose.

In this episode, Ros and Liquid Promotions director Lauren Brown take a deep dive into how travel agents can create winning merchandise that people can use for the long term, is cost-effective, and better for the environment. Tune in for some actionable tips you can use for your business!