In this episode, Alex Blake (@alexblakephotography) sits down with her good friend Preston Luke (@iamprestonluke) to discuss the ins and outs of building a successful brand. From finding your unique voice to staying authentic while engaging with your audience, Preston shares his journey and offers invaluable advice for photographers at any stage of their careers.

In This Episode:

• Finding Your Voice: Preston reveals how he discovered his unique style in photography and how it has shaped his brand over the years.
• Consistency vs. Authenticity: Balancing consistency with authenticity can be challenging. Preston shares his strategies for staying true to his brand while maintaining a consistent online presence.
• Engaging with Your Audience: Learn Preston’s top tips for genuine engagement with followers, creating meaningful connections that go beyond the screen.
• Showcasing Personality: Discover how Preston showcases his personality online without oversharing, and why this balance is key to building trust with your audience.
• Dealing with Trends: Trends come and go, but staying true to your brand is crucial. Preston discusses how he navigates trends while remaining authentic to his style.
• Overcoming Imposter Syndrome: Preston opens up about his experiences with imposter syndrome and shares practical advice on how to overcome it.
• Monetization and Authenticity: The challenge of balancing monetization with authenticity is real. Preston talks about how he stays true to himself while monetizing his work.
• Advice for New Photographers: For those just starting out, Preston offers his top advice on building a strong, authentic brand.

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