Today's guest is Brandon Peacock: a friend of mine who has one of the most insane personal stories I've ever heard.

Brandon was the victim of a nearly fatal drive-by shooting in June of 2020, suffering 3 gun-shot wounds, 1 in his shoulder that just missed his lungs and broke many of his ribs, one in his left leg and a third time in his femoral artery in his right leg. Brandon was, of course, not the intended target but was truly in one of those "wrong place, wrong time" situations.

But you see, Brandon does NOT see himself as a victim. I won't get into all the details in these show-notes, as you'll have to listen to the podcast to hear more but on a high-level Brandon has one of the most INSANE recovery stories I've ever heard of.

His mindset coupled with his world-class support system and determination to help others has led to him creating a nonprofit called Hit The Ground Running, a not-for-profit dedicated to creating an environment where victims of trauma can overcome their unique barriers to recovery and live healthy and prosperous lives.

And the craziest part of this all? Just over a year after the incident, Brandon is training to run his first marathon, which he will be completing shortly after the release of this episode. 42 kilometers from someone who wasn't supposed to be alive, let alone walk or run.

This podcast is sponsored by Deep Social Brands, a digital marketing agency I co-founded which focuses on personal branding for pro athletes, micro-influencers and brands. What do we do? Quite simply, we blow you up on social media without spending a dime on ads. How do we do this? We leverage organic growth on apps like TikTok and LinkedIn leaving our clients with millions of views that translate into business value. Head over to DeepSocialBrands.com to learn more.

This podcast is also sponsored by Deep Drip Coffee. This is a personal passion project of mine as I have always wanted to have a physical product that can help me connect with other creators and outstanding people - and what better product to do that than coffee, where so many incredible conversations begin. Deep Drip is some of the best coffee you'll ever try and I'm not just saying that: try it for yourself @ www.deepdrip.co and use code word DEEP10 for 10% off any bag!

And Finally, I'm happy to announce a new sponsor the It's Not That Deep Podcast: Brain.FM, an app that curates functional music, scientifically proven to help you focus better, sleep better, meditate, and get in 'the zone.' Look, I don't normally take on sponsors that are not my own products or services, but brain.fm is a rare exception because of the fact that I genuinely use the app every day. If you're looking to unlock a better version of yourself, head over to www.brain.fm/deep20 or just use my coupon code DEEP20 to save 20% off your subscription.

Enjoy this episode and just remember, It's Not That Deep

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