What if the biggest thing holding you back isn’t your circumstances, but the beliefs running underneath them?

In this episode of The 1% Podcast, Deepak Sharma sits down with high-performance mental coach Brandon Epstein for a deep conversation on rewiring the subconscious, letting go of fear, and becoming the version of yourself capable of creating the life you actually want.

Brandon works with high-performing entrepreneurs, business leaders, and professional athletes, including UFC fighters and world-class boxers, to uncover the beliefs, emotional patterns, and unresolved wounds that can quietly limit performance.

They unpack why trying to control everything often creates more suffering, how to sit in the tension before a breakthrough, and why your ability to focus on what you can control in the present moment may be one of your greatest advantages.

Brandon also shares how he held the vision for his dream home and retreat space in Colombia years before it became reality, what happened when he suddenly needed the money to finish building it, and how an unexpected opportunity to appear on Joe Rogan’s podcast changed everything.

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20 arrests. A drug addict mother. An ultimatum: jail or the military.

Today he runs a $25M company.

In this episode of The 1% Show, Deepak Sharma sits down with Chris Cavallini — former Navy deep sea diver, eight-figure entrepreneur, and founder of Nutrition Solutions — for a conversation about what it actually costs to build something meaningful.

Chris shares the full arc: 17 arrests before his 18th birthday, the personal development books that rewired how he thinks, the year he discovered half a million dollars had been stolen from his company and fired 12 people in a single day, and the relationship he lost six months ago because he couldn't carry the weight of the business without turning into someone he didn't recognize.

Deepak also gets honest about where he's at right now — the financial pressure of running an agency, the habits that have slipped, and the uncomfortable gap between working hard and having something to show for it. Chris doesn't offer comfort. He offers a playbook.

Together, they get tactical on energy management, financial literacy, investing, building systems that force the result, and why progress is the most powerful antidepressant there is.

If you're grinding without traction, carrying financial stress in silence, or wondering why success hasn't made you feel the way you thought it would, this episode is for you.

In this episode, we discuss:

• How Chris went from 20 arrests to a $25M business

• Why radical responsibility is the only real starting point

• The victim mindset, and why the people who have it never know

• What the military taught him about standards and systems

• Why "working hard" is a story most people tell themselves

• The difference between going to the gym and actually training

• Energy as the non-negotiable requirement for winning

• Why teleprompter content is beating people who've actually lived it

• Making $300K and still living paycheck to paycheck

• Discovering $500K in theft and firing 12 people in one day

• Why the tax code is a playbook most entrepreneurs never read

• Why scarcity never creates abundance

• How Chris invests, and the 20% benchmark he thinks you should hit

• The betrayal that cost him his best relationship

• Men's mental health, and why depression can be a call to action

If this conversation hit something for you, let us know your biggest takeaway in the comments.

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Find Chris: @chriscavallini | @nutritionsolutions

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Millions of dollars. Viral success. Financial freedom.

None of it guarantees fulfillment.

In this episode of The 1% Deep, Deepak Sharma sits down with entrepreneur and creator Blair Richards for one of the most honest conversations we've had on the podcast.

Blaire shares the unconventional path that made her a millionaire, why she walked away from a massively successful business, and what she's learned about money, purpose, identity, faith, and building a life that actually feels good, not just one that looks successful.

Together, they explore the psychology behind entrepreneurship, why so many high achievers feel empty after reaching their goals, and how personal branding, intuition, and authenticity are becoming the greatest competitive advantages in today's world.

If you've ever felt burned out, lost after achieving success, or questioned whether you're building the life you actually want, this episode is for you.In this episode, we discuss:

- Why success alone doesn't create fulfillment

- The difference between masculine and feminine approaches to building wealth

- Why entrepreneurs often feel lonely and burned out

- Learning to trust intuition over constant control

- How Blaire built multiple million-dollar businesses

- The psychology behind viral content and personal branding

- Why your identity shapes your income

- Manifestation, visualization, and taking aligned action

- Finding purpose through faith and surrender

- Dating, ambition, and building an extraordinary life

If this conversation challenged the way you think about money, business, or success, let us know your biggest takeaway in the comments.

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This week I sat down with Adam Chapman, entrepreneur, coach, and one of the most unapologetic voices in the world of blue collar business.

Before the client wins, the Panama move, and the six figure exits, Adam was cleaning windows out of the back of his car in Canada. He built his first company with nothing but hustle, sold it, and is now helping hundreds of others build their own through Home Service U.

In this episode we talk about what really happens after the exit. The identity shifts. The ego deaths. The parts of entrepreneurship no one warns you about.

We unpack why Adam believes the home services industry is one of the fastest ways to build true freedom and why most people are still sleeping on it. He opens up about the cost of growth, the discipline it takes to lead, and the fire that still drives him to wake up before sunrise and chase something bigger than money.

We also get personal. From leaving Canada to building a new life in Panama, Adam shares how he’s redefining legacy, relationships, and what it means to live a life you’re proud of—one that’s simple, honest, and built on values.

This episode is a reminder that you don’t need permission to build wealth. You just need the courage to do hard things well.

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Thanks for tuning in. And just remember:

It’s Not That Deep

This week on The 1% Podcast, Deepak sits down with Jonah Kest, a Nike Master Trainer and one of the leading voices in breathwork, movement, and mental resilience.

Jonah shares his journey from growing up around yoga to becoming a global coach, and how his path has always been rooted in one core idea: mastering yourself before anything else. What starts as a conversation about fitness quickly evolves into something much deeper. They explore how breath, awareness, and discipline shape not just your body, but your identity.

They dive into the difference between chasing external success and building internal stability, why most people are disconnected from their own bodies, and how simple daily practices can completely shift the way you experience life. Jonah breaks down how breathwork can regulate your nervous system, improve performance, and help you handle stress in a way most people never learn.

Beyond that, this episode touches on purpose, presence, and what it really means to be in control of your life. From building routines that actually stick to letting go of the need for constant stimulation, this conversation challenges the way we think about growth and fulfillment.

If you’ve been feeling overwhelmed, disconnected, or like you’re constantly chasing the next thing, this episode will bring you back to what actually matters.

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This week on The 1% Podcast, Deepak sits down with Jake Nauseef, a content creator who gained over 450,000 followers in less than a year by doing what most people overlook: staying consistent.

Jake breaks down how documenting simple daily routines turned into a powerful personal brand, and why you don’t need extreme habits to stand out, just the discipline to show up every day. From posting multiple times a day with zero traction to building a loyal audience, he shares the real process behind growing on social media.

They dive into the mindset required to succeed as a creator, why most people fail when they focus on money first, and how purpose and service are what actually sustain long-term success. Jake also opens up about his journey from working a 9 to 5 at BlackRock to becoming a full-time creator, and the moment he knew it was time to bet on himself.

Beyond content, this conversation explores deeper themes like faith, discipline, community, and what it really takes to build confidence. From waking up early and running marathons to embracing discomfort, Jake shares the habits that helped him transform his life.

If you’re trying to grow, build something of your own, or simply become 1% better every day, this episode will give you a new perspective on what it actually takes.

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In this episode of The 1% Podcast, Deep sits down with Robert Breedlove for a conversation that challenges how you think about money, identity, and the way you operate in the world.

What starts as a discussion about money quickly turns into something much deeper. Robert breaks down what money actually is, not just as currency, but as a tool for freedom, communication, and optionality in your life. They explore why most people misunderstand money, how systems like fractional reserve banking really work, and why understanding this game is one of the most important things you can do.

But this episode goes beyond economics.

Deep opens up about his own relationship with money, from scarcity and self-sabotage to hitting and losing $100K months, leading into a powerful conversation around beliefs, identity, and reprogramming your mind. Robert shares how humans are inherently “programmable,” and how your habits, thoughts, and environment shape your reality more than you think.

They also dive into:

• Why most people are operating on unconscious patterns
• The link between money, freedom, and personal responsibility
• How discipline and “doing what you don’t want to do” literally rewires your brain
• The concept of 1% better and the power of compounding in real life
• Why understanding money might be the difference between playing the game… or being played

This is not a typical business podcast. It’s a conversation about how to take control of your life, your mindset, and your future by understanding the systems around you and the patterns within you.

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In this episode of The 1% Podcast, Deep sits down with Robert Breedlove for a conversation that challenges how you think about money, identity, and the way you operate in the world.

What starts as a discussion about money quickly turns into something much deeper. Robert breaks down what money actually is, not just as currency, but as a tool for freedom, communication, and optionality in your life. They explore why most people misunderstand money, how systems like fractional reserve banking really work, and why understanding this game is one of the most important things you can do.

But this episode goes beyond economics.

Deep opens up about his own relationship with money, from scarcity and self-sabotage to hitting and losing $100K months, leading into a powerful conversation around beliefs, identity, and reprogramming your mind. Robert shares how humans are inherently “programmable,” and how your habits, thoughts, and environment shape your reality more than you think.

They also dive into:

• Why most people are operating on unconscious patterns
• The link between money, freedom, and personal responsibility
• How discipline and “doing what you don’t want to do” literally rewires your brain
• The concept of 1% better and the power of compounding in real life
• Why understanding money might be the difference between playing the game… or being played

This is not a typical business podcast. It’s a conversation about how to take control of your life, your mindset, and your future by understanding the systems around you and the patterns within you.

🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma
📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.co

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Deep sits down with Sam Maxwell, entrepreneur and co-founder of Cold Life, for a conversation on reinvention, resilience, and what it really takes to build a premium brand in a crowded market. Sam shares how he went from failed e-commerce ventures, addiction, and rock bottom to founding one of the fastest-growing cold plunge companies on the market, and why cold therapy became the catalyst that changed his life.

They get into the brutal early days of building Cold Life, from defective chillers that nearly put the company out of business to the conviction it took to stay committed to American manufacturing, product quality, and long-term trust. Sam breaks down how the company turned adversity into a competitive advantage, why most brands lose by cutting corners, and how Cold Life positioned itself as the luxury standard in the category.

Deep and Sam also go deep on founder-led marketing, sales, and the power of becoming the face of your brand. Sam explains why his own content and ads now outperform every other promoter, how authenticity beats polished influencer content, and why consumers trust operators who are willing to show up, tell the truth, and stand behind what they sell. They also unpack the strategy behind partnerships with names like Gary Brecka, Mark Wahlberg, and Rolls-Royce, and what it takes to earn that kind of alignment.

The conversation also touches on coaching, masculinity, relationships, and the discipline required to build something meaningful without losing yourself in the process. Sam shares the personal story of how coaching helped him rebuild his confidence and identity, why the right relationship can sharpen your focus, and how he’s learning to balance ambition, business, faith, and real life as Cold Life enters its next chapter.

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Deep sits down with Madeleine Raiford, short-term rental coach and business strategist, for a conversation that might completely change how you think about leverage, systems, and freedom.

Madeleine runs a 7-figure short-term rental business with 20+ Airbnb “doors”… in less than an hour a week. How? She breaks down the exact mindset and operating system behind it: documenting every task, building SOPs as you go, using tools like Loom, delegating fast, and designing your life around what actually lights you up. Her rule is simple: if it lives in your head, it’s not scalable.

This episode goes deep into what it really takes to go from six figures to seven. Not just tactics, but identity. Madeleine shares how hiring a “money boss” changed everything, why outsourcing requires self-honesty, and how founders get stuck in hustle mode because their nervous system is addicted to having their back against the wall. They also talk about the hidden guilt that comes with buying back time, the friendships you outgrow, and why building systems is the least sexy thing… until it becomes the most freeing.

They also unpack short-term rentals like you’re in fifth grade: how to pick markets, why the industry is professionalizing, what separates “hobby hosts” from real operators, and the three ways to get started (including options that don’t require owning property). Deep shares his own Airbnb story, the HOA shutdown that ended his first run, and why he’s now committed to building assets beyond a service business.

The episode closes with a powerful reflection on balance, motherhood, legacy, and the question that re-centers everything: how do you want to be remembered by your kids?

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