Brands, Beats & Bytes

REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball

Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. 
From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us. 
It's an episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

• Read the rooms you are in.
• Do things proactively.
• Simplicity is key.
• Operate with the mindset of what's best for the business
• Tension can be healthy.
• Failure is not an endpoint.
• "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

NOTES:
Connect with Josh
Josh Ball | LinkedIn

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Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com

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Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

• Find your category sweet spot
• Having a mentor that tells you what you need to hear
• Taking accountability when you F-Up
• Learn to take the heat
• How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)

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REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk

What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world. 

Here are a few key takeaways from the episode:

• What can you do best in your world, so that you can serve humanity?
• What's your purpose?
• Heart & Compassion First
• Do the right thing.
• Be a shepherd of good trouble.

NOTES:
Connect with Rick
Rick Hayduk | LinkedIn

The Shepherd Hotel

Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum

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REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

• There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
• Don't love your product too much, allow yourself to pivot.
• Speed Up to Slow Down
• If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop

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REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter

Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest.  When Charlene speaks, Silicon Valley and beyond listens!  We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: 

• A potential positive shift in CMO tenure?
• The relationship between business growth and the disruptive mindset
• As a woman, best way to advance one’s career 

Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture

What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune in to learn more about WHAT'S POPPIN.

Here are a few key takeaways from the episode:

• What companies are doing this well - if any.
• Why culture is influential when we talk about brand strategy
• What is trending for companies and organizations regarding genuine cultural consideration in brand/marketing

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REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?

A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.

Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,’ please listen carefully to Michael’s journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  
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