Brands, Beats & Bytes

REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101

Brand Nerds - What's Poppin?! 
AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate brands and marketing nationwide. 

Show Notes:
Firebay Studios
Learn more at firebaystudios.com

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Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy! 

Here are a few key takeaways from the episode:

• Be Open Minded, Curious, and Fearless
• Take Every Opportunity to Learn
• Ask Questions & Ask for Advice
• Life is Full of Choices - What will you choose?
• Just as iconic as the 993 Porsche - Meet Wendy Martin

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Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp

Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. 

Here are a few key takeaways from the episode:

• Nature is the greatest teacher
• Being conscious in every moment
• Observe. Observe. Observe.
• Prioritize relationships over basic networking
• Resiliency is key.
• & so much more

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REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter

Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. 

Here are a few key takeaways from the episode:

• Find your category sweet spot
• Having a mentor that tells you what you need to hear
• Taking accountability when you F-Up
• Learn to take the heat
• How to be a Brand Barometer

Show Notes:
Coca-Cola Ads Mentioned:
2024 AI Holiday Ad
2024 Holiday Road (not AI)

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Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. 
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! 
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game. 

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Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers!
Get ready to take note and hopefully not make the same mistakes our guests did! 
Featuring: 
1. Don Scheibenreif
2. Folayo Lasaki
3. Aaron Arter
4. Lulite Ejigu

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluence

Album 7 Track 2  - A Real Global View of Marketing w/Lulite Ejigu

Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! 

Here are a few key takeaways from the episode:

• Learning to go with the flow in your life and career.
• Finding a mentor is very important
• Be conscious of who you are and what you bring to the table.
• How to analyze the room and the power of doing so

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REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode! 

Here are a few key takeaways from the episode:

• Change Happens | Learn How to Adapt
• Left Brain & Right Brain Matters
• Focus on the important, not just the urgent
• Be aware of corporate politics
• Dream Massive. Start Tiny. Scale Conscientiously.

NOTES:
Connect with Udaiyan
Udaiyan Jatar | LinkedIn

Learn More & Join The Blue Earth Network
TEDx Talk: The 7 Disciplines for Building a Transcendent Brand

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REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did. 

Here are a few key takeaways from the episode:

• Nurture Your Network
• Think like a brand. Act like a retailer.
• Give your people a chance to lead.
• Curiosity is the core of success.
• Be a collector of interesting people.
• Even though you might want to - you can't fix people.
• How the brands you work on become your kids.

NOTES:
Connect with Jackie
Jackie Woodward | LinkedIn

Book: The Power of Instinct: The New Rules of Persuasion in Business and Life

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Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin

Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin.

This episode truly inspires while teaching you both the best brand/marketing practices and F-Ups to avoid. Sit down or take a walk - all while getting a head start on your 2025 brand and marketing development. 

Here are a few key takeaways from the episode:

• How can you keep your marketing lens fresh in 2025 and beyond?
• Observe and listen before you take action.
• Finding your magic metrics.
• Taking accountability. Your wins have "we"s and your loses have "I"s

Show Notes: 
January 2025 Coca-Cola Ad Mentioned - Link Coming Soon! 

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