Brands, Beats & Bytes

Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

• Understanding your optimal communication style
• Respecting boundaries for yourself and others
• Listen more than you speak
• Own your mistakes.
• Slowing Down to Speed Up

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REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 

NOTES:
Ad Week: Obey Your Third: How Sprite Became America's No. 3 Soft Drink

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Album 7 Track 10 - Owning Your Brand w/Ed Gold

Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! 

Here are a few key takeaways from the episode:

• Marketing Foundation: Authenticity 
• Brand Differentiating: Icons
• Agency side beginnings provide great exposure & learning
• Sometimes you just have to make the decision and go
• Do what you can to differentiate yourself.

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Album 7 Track 9 - Old School Meets New School w/Wilson Zehr

Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! 

Here are a few key takeaways from the episode:

• Relating to People - Put yourself in your target audience's shoes
• Stories are great for communicating
• Make it real.
• Don't forget about printed paper as a key communication tool.
• When the old school meets new school
• Don't be afraid to fail

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Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

• Finding those who bring you light in life
• Sometimes the best move - is no move.
• Taking the consumer and insight lef approach
• Assume positive intent first
• Rigth Place. Right Time. Right Tone.
• How to take it all in.

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REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 

Here are a few key takeaways from the episode:

• Are you balanced in the boardroom?
• Go places you are loved, encouraged, and supported. That's where you thrive.
• Throwing away the script. Living authentically. 
• The power of "AND" | Analog in a digital world. 

NOTES:
Connect with Jeryn at:

• www.JerynTurner.com
• Instagram: @spelmangemini
• Twitter: @JerynTurner
• Facebook: Jeryn Turner

View Her Books Here. 

Show Partner: Specificity
Learn More About Specificity 

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REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.

Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

• Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
• Find time to think
• Make a difference in the world your way
• Be Eileen Campbell, find time to really connect with people and show appreciation for them
• Data is not here to make the decision for you, it is to inform you
• Market research can be most pivotal in winning vs. losing
• Keep fighting FOR… not against

Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

• When presented with an opportunity - seize it!
• Find people and leaders who genuinely are helping others improve
• Most times, an f-up is not as bad as you think it is
• Lead with people at the forefront, helping them achieve success
• If you're entering the marketing world or are considering a transition - consider B2B

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Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. 

Here are a few key takeaways from the episode:

• Keep your eyes open - you never know if the next opportunity is right in front of you
• When you feel like you don't know what to do; but you're head down and make yourself indispensable 
• When you're starting - focus on what you want your brand to be about
• Narrow down your brand voice
• Make sure you challenge yourself and your team
• Don't be afraid to find people you love and pick their brains 

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REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate

What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. 

Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at Coca Cola, with hosts DC and LT, throughout his career, he's bringing stories and lessons to our show today. One of the transformative leaders of the Sprite rebranding to his work for Keurig Dr. Pepper, Andrew continues to make incredible strides in his work and is a trusted colleague along the way. 

Here are a few key takeaways from the episode:

• Take time to appreciate the hard workers around you
• Thinking Unconventionally
• Be someone who gets stuff done
• The importance of team chemistry
• How are you a part of the next needed solution?

NOTES:
Connect with Andrew
Andrew Springate | Linkedin

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