Brands, Beats & Bytes

Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, that was Marvin. Hated him! Ha! On this show MD2020 showcases his razor sharp wit and his marketing depth with equal dexterity as he discusses why the CMO tenure is so short. He spits killer lines with ease belying the profundity of the thought, such as: ‘people believe they know marketing because they are consumers'. Simply put, Marvin Davis may be the best marketer you’ve never heard of because he doesn’t seek the limelight, he seeks RESULTS! Pop in those AirPods, head to your Bikram yoga class, and invite the sweet sound of Marvin’s marketing wisdom to caress your cranium.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE.

Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope.

Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights:

• Schedule your health needs first, and everything else around it

• “Adaptability and being flexible is where you become successful”

• The power of “unlearning”

• Constantly plugging into what young people are doing in tech

• Earth Girl ATL

• Smartest people ask the best questions

• Be unapologetically you!

• Run your career like chess, not checkers

#malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE.

Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times in our world. Take care if yourselves, your families and your beautiful marketing minds. We’ll continue to do our best to drop more content for your domes! Oh, and thanks for all who attended this conference. Y’all were dope.

Privilege to have been invited to do the show from the Georgia Tech Scheller School of Business third annual MarTech conference by our boy and great friend Tim Halloran. Off the rip, we had the great honor of having living legend Mali who is based in Atlanta (where the players play, shout JD) and a true innovator in the Hip Hop, entertainment and creative side of the business! Genuine to the core with a gang of epic stories to back it, lots to enjoy and learn including these highlights:

• Schedule your health needs first, and everything else around it

• “Adaptability and being flexible is where you become successful”

• The power of “unlearning”

• Constantly plugging into what young people are doing in tech

• Earth Girl ATL

• Smartest people ask the best questions

• Be unapologetically you!

• Run your career like chess, not checkers

#malihunter #marketing #branding #treesoundstudios #georgiatech #schellerschoolofbusiness #timhalloran #cocacola #toyota #sprite #earthgirlatl #jcole #missyelliott #andre3000

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.

Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights:

• As a marketer, embed yourself in the business

• As a marketing leader, set expectations with bosses straight up

• Bring your whole self to work

• Focus on “how” questions, not “what” questions

• For a successful marketing campaign, if it’s working, don’t be so quick to move on

#gabrielcohen #marketing #branding #monigle #interbrand

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.

Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:

• Brand is a living thing and must always be fresh, innovative and be able to pivot

• Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks

• When you have a “tight” brand, everyone who touches the brand gets it and success flows!

• As a leader, ensure the team keeps it real with genuine feedback to you

• When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!

• Bravoholics, Bravolebreties and Bravocon

• Ellen and DC’s British accent…

#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights:

• RED- Relevant, Ease and Distinctive

• Always know your culture

• Selling the dream of the dream

• Learning from brilliant peers such as MIT Building 23

• Don’t get cocky marketers, be humble and don’t argue with consumers!

• Fight against the cultural norm at your own peril, better to work WITH culture

• Lot of snake oil in MarTech…. Be careful of the creepy factor…

• Gen Z- craving comfort

#kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage

Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.

Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds!

Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights:

• Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it)

• Three key components of marketing:

1. Win hearts and minds

2. Understand motivations, really know what makes them tick

3. Help them fulfill their dreams

• Marketing North Stars…

1. Lead with strategy,

2. Tell magical stories,

3. Create immersive experiences

• When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe

• H2H Marketing- Human to Human!

• B2B and B2C marketing has the same process but different journey/cycles

• B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company

• “Help someone dream more, be more, help create a movement of unity”

• “Diversity is like asking someone to come to a party, inclusion is like asking them to dance”

And so many more we couldn’t fit them all here but is a fantastic listen!

vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter

Brand Nerds! We have a wonderful episode to help you shift your personal paradigm for a fantastic rest of the year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common. This JB is someone who is on the precipice of changing the world with his start-up EncourageX. 2020 will be the year of encouragement!

We “encourage” you to listen and learn about many topics highlighted by:

• The energy of encouragement and how it transformed James’ life and how it may change your life too

• If you have a talented toxic team member, what do you do?

• For your marketing campaign, learn about the power of casting the right people and setting them and your

campaign up for huge success.

Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix.

Please enjoy this track and learn about a variety of topics highlighted by:

• “I love rhymes, but don’t put a mic in front of me!”

• “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do”

• Watch out for the glass…

• Don’t make it about you, pay it forward to help others

Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser.

#eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant

Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha.

#louiscarr #BETnetworks #blueprintmenssummit #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo