Brands, Beats & Bytes

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include:

• You can talk about your values, but you must LIVE them

• The art of balancing brand communication with humor

• “Make coming to work the best part of an employee’s day”

• Using tech to drive brand differentiation

• The Franchise Whisperer

• For marketers, think “Business people first, marketers second.”

• Try and avoid fashion debate with your daughter!

#juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer

Hey Brand Nerds! We are heading into the summer strong hard with EHB sharing her full self from her unique vantage point. Lots of fun learning with EHB who has spent her entire career in and around all areas of brands, beats and bytes.

Please enjoy this track and learn about a variety of interesting topics highlighted by:

• People consume a lot more than just what you say

• Find bosses who: 1) accelerate your skills and 2) who believe in you

• Be curious, be accountable, be grateful

• Listen to understand, not convince

• More gratitude, more grace

Hey Brand Nerds! We have another very special guest in our virtual house today and yes our first Doctor! Sydney earned undergrad, Masters degrees and then a PhD all at Baylor University with her PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics. Sydney is a great listener and so genuine. Here are some of the wonderful highlights from our conversation:

• Be thoughtful and strategic before initiating action

• Market research/analytics is a great pathway to the CMO role

• Be open to finding and listening to great mentors (shout out to Dan Valentine and Julie Cary)

• Demonstrate honesty and candor and if you can, do it diplomatically

• Be genuine to who you are and fully leverage that in career and life

• As a marketer, you create value for people that brings you trust, loyalty and ultimately more value to the company

• Brand purpose is essential foundation for marketing success

• Create emotional connections in otherwise rational category

• Want customer to feel Supported, assured and worry free

• In marketing department, strive for build a “resume” culture

• Create team environment that is safe and inclusive

• Diversity is demographic and inclusivity is psychographic

Lastly, we really do appreciate Sydney being an integral part of our conversation involving race. We think these kind of conversations with Black and White people sharing personal tribulations need to happen and actually don’t have to be difficult, just candid with ears wide open.

Here are the links to the article and Ted Talk Sydney referenced in the podcast:

Lori Hutcherson article

Ted Talk by Verna Myers

#sydneyseiger #marketing #branding #thecmoclub # thecmoclubsummit #vistraenergy #fightracism #blacklivesmatter

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G.

Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights:

• Tyranny of the denominator

• Don’t get lost in the activity, focus on driving growth and outcome

• As a marketer, starting at a wonderful company such as P&G can set up your entire career

• There would be no premium brands if all decisions were rational

• Make an impact!

• Delegating vs. Empowering

• Leaning into AI for marketers

Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward.

#pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter

3 of our previous guests share their biggest F-up's:

1) Scott Hargrove - EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola. Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

2) Seth Greenberg – This ‘Sit down comedian’ has turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer. Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

3) Louis Carr - Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it 💯. Just some of the jewels explored: Are you a marketing gunslinger? Do you wanna be good or do you wanna be great? Is your marketing (and life vision) both far sighted and near sighted? Is your brand the gold standard of your category? When you F-up (and we all F-up people), do you take full accountability? Louis is a rare species in business. He doesn’t define himself by HIS accomplishments. He defines himself by how many others he helps accomplish their dreams. Big difference. It’s why he’s a two-time author (Dirty Little Secrets and Little Black Book: Daily Motivations for Business and Personal Growth), founder of the Blueprint Men’s Summit, a leadership gathering dedicated to helping men of color conceive and refine a career vison while developing a PLAN to reach their career and life summit. And to top it off, dude is Richard Pryor funny. Young’ns google dat! Ha.

#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo

Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!! Lots to soak up from Russ throughout his wonderful career including these highlights:

• Show empathy

• Find your version of Second City Players Workshop

• Experience Design and Russ’ patented construct, Brand = Experience STORY

• Commit yourself to the job you are currently in entirely

• Self-examine your journey

• Be curious!

• Know the difference between job description and the real job

• Be a multi- dimensional marketing athlete

• Social impact is a moral responsibility, not a strategy

• Deconstruct your brand to understand it to the fullest

#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711

SPECIAL COVID-19 VIRUS EPISODE

Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity.

Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life.

Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s:

• Consumers (or Customers)

• Community

• Commerce (if done right, it will drive commerce too)

#boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads

SPECIAL COVID-19 VIRUS EPISODE

Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.

Second, this is the last of our series of special Covid-19 special podcasts. This is our small way of trying to do our little part to help listeners know you are not alone. Our intention with this series of podcast is to interview a few of our previous guests, who are some of the best and brightest in the business, and have them simply share what they are doing and hopefully and in some way it may be helpful to our audience too.

Vasu is a special human being along with being a great leader and an elite marketer. She shares many great thoughts for how she and her team are dealing with the crisis.

#vasujakkal #marketing #branding #fireeye #thecmoclub #branding #covid19

SPECIAL COVID-19 VIRUS EPISODE

Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.

Second, as we did with our last track with DB, we thought it would be helpful for all of us to do another show focused entirely on how we are dealing with this crisis, this one with a media bent. Please note, we can’t say this enough, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too.

Bottom line for this podcast, as most things in our universe, media has been completely upended during the pandemic and we thought no one better than our friend and alum of the show (Album 2, Track 4) Tim Spengler to come on again and tell us what is happening in media and how it is impacting marketing and marketer. We are very confident you will find the information Tim shares as new and eye opening.

Also, if you haven’t listened to Tim’s first appearance, we highly encourage you to go back and listen. Couple of notes from content Tim shared on this podcast:

• The retail categories comparing March 2020 vs. March 2019 is via Stackline.com

• We discussed ESPN “The Last Dance” which premiered Sunday April 17. As we all expected, that show had record viewership breaking all records for ESPN documentaries with 6.1 million total viewers.

#timspengler #marketing #branding #advertising #media #mediamaven

SPECIAL COVID-19 VIRUS EPISODE

Brands, Beats & Bytes Community, First our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all.

Second, we felt it would be helpful for all of us to do a show focused entirely on how we are dealing with this crisis. Please note, none of us have the answers. This is designed to have a few of our previous guests who are some of the best and brightest in the business simply share what they are doing and hopefully it will be helpful to you too.

Lastly, here is a link to the article by marketing and customer experience guru Scott Doniger referenced during the podcast we encourage you to check out:

https://medium.com/swlh/a-new-journey-model-for-marketers-dabb8148371e

#darylbutler #hp #branding #covid19