Brands, Beats & Bytes

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Carol Kruse (Album 1 Track 9) - Board Director of Valvoline, Investor/Advisor Oregon Venture Fund, former CMO of ESPN and Cambia Health, and Head of Global Digital for The Coca-Cola Company.

2) Jason Mayden (Album 1 Track 10) - President at Fear of God Athletics, former Brand Jordan, Sr. Global Design Director

3) Lauren Weinberg (Album 1 Track 14), Global Head Of Marketing and Communications, Square

4) Wayne Hickey (Album 2 Track 24) - VP, Technology Communications at IBM, Former EVP of Global Tech Practice at Weber Shandwick, and Former GM Head of Bay Area at Edelman.  

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business, the business will do what’s best for you.”  Enjoy!!

Album 3 Track 10 – Jonathan Trimble, CEO And Rising, previously great work with major agencies such as Fallon, DDB, and Omnicom for major clients such as the BBC, Coca-Cola, and Unilever.  

Hey Brand Nerds!  We have a brilliant, very deep guest in Trimble who has lots to share most notably about the power of brands and how companies can actually be successful businesses while helping all constituents, not just shareholders.

Here is the link Trimble mentioned for LA-based startups interested in And Rising:

https://andrising.com/la

Marmite link for a “Love it or hate it” ad discussed in the podcast.

Album 3 Track 9 – Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena, author of “From Ball Girl to CMO” previously marketing exec for Turner Broadcasting and first female ballgirl/team attendant for the Miami Heat.

Hey Brand Nerds! Back at it here with a fantastic guest who has lived authentically and blazed her own incredibly successful path from her high school days through the present.  Lots to learn from Melissa weaved into great stories including these highlights:  

• Life comes before work and is your authentic self, always
• Grit, hustle, persistence, initiative
• Treat everybody with love no matter their station
• Find a great mentor who becomes a friendtor 
• In the darkness, there are silver linings 

And oh, by the way, Melissa and her team have secured our own DC as an Atlanta Hawks season ticket holder!

#atlantahawks #statefarmarena #branding #turnerbroadcasting # nba #marketing #powerpuffgirls 

Album 3 Track 8 – Scott Doniger, VP of Value Marketing at Kyriba, previously marketing exec at Sprinklr, Wirestone, BMW, and more.

Hey Brand Nerds!  We have a unique talent who fills up all three parts of our Brands, Beats & Bytes equation and also happens to be LT’s best friend since 10th grade.  Lots to learn from Scott weaved into great stories including these highlights:  

• Speak truth to power
• Be introspective
• As a marketer, important to find the optimal balance of driving revenue vs. not pissing your target audience off
• Align systems, data, and tech with your brand and brand strategy
• Full heads of garlic and BMWs do not mix!

#scottdoniger #marketing #branding #kyriba #sprinklr #bmw #adidas #jordanbrand #nike #ardsleyhighschool

James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.

Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! 

Cuth shares dope stories with lots to learn including these highlights:  

• “Treat people the way you want them to behave”
• Understand the difference between a product and a brand
• “Can get through no’s, 20 no’s if I have to”
• True to yourself- commercial and underground
• Understanding the highest emotional benefit to galvanize the community

Find out more about Rock The Bells at:

https://www.rockthebells.com

#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull 

Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand love? Are you afraid to make the tough and unpopular calls (like for real, for real)? Are you giving people room to make mistakes? Do you ignore your Spidey senses? That’s dumb. Really dumb. Is your Brand trapped in the land of Speeds and Feeds? Have you EARNED the right to lead? And finally, in the spirit of keeping it 100, some marketers are not good business people (sorry, not sorry). In the world of Hollywood, they celebrate and shower the best with awards such as Oscars and Golden Globes. In the marketing world, Carol is one of our best and has been equally celebrated and showered with myriad awards (too many to name Brand Nerds). But it’s not her awards that impress per sé, it’s her mind and her ability to effectively lead and drive results.

#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #espn #gerogebodenheimer #nike #tigerwoods #mustang #statecollege #cmoclub 

Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s

#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 3 Track 5 – Vince Thompson, Founder and CEO of MELT, one of the nation's leading sports, culinary, and entertainment marketing agencies focused on brand development, event, and experiential marketing, social media, and sponsorship strategy who work with prominent clients such as Coca-Cola and Aflac.

Hey Brand Nerds! We have a force of nature and a super successful entrepreneur grounded in helping his clients innovate for success in our virtual house today!
Vince happens to also be a wonderful storyteller with lots of wisdom he shares including:  

• Change is inevitable, growth is optional, choose wisely
• Value real relationships without conditions
• Goodwill is good business
• Authenticity!!
• Don’t take no or rejection personally

Here are a few links for items referenced in the podcast:

JBoy Podcast

#MELTU Podcast

The City Game Triumph, Scandal, and a Legendary Basketball Team

#vincethompson #marketing #branding #sportsmarketing #meltagency #meltu #cocacola #aflac #auburn  #kenstabler 

Black History Month 2021 Remix 2 – Celebrating African American Marketing Leaders  -  In honor of Black History Month, we are republishing interviews we have done with African American Marketing Leaders over the last year.
Enjoy Michael Moore (Album 1 Track 11) Former CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and helluva athlete – Culture: When legacy calls, will you answer?