Brands, Beats & Bytes

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.

A Gratitude Remix - Steve Hallowell, Irma Shrivastava, & Caralene Robinson

Steve Hallowell, Chief Marketing Officer at Herschend Enterprises

• Tom Peters inspires us to ask, "How can we make what we're doing into a wow projects?"

Irma Shrivastava, CMO, Strategic Marketing and Business Executive

• Maneesh Shrivastava provides the perfect yang to Irma's yin, proving two heads is better than one.

Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street

• Darryl "DC" Cobbin's influence shows the importance of building a family-like-team that is inclusive and diverse for colleagues.

Who has had or is having the most influence on your career?

Album 3 Track 17 – Caralene Robinson, Chief Growth Officer at Global Citizen + Director x Creator at 220th Street

This is an episode of true gratitude and learnings from Caralene as she brings her experience in corporate companies like Coca-Cola and Boost Mobile to directing and content creation fueled by her passion for community, authenticity, and storytelling. 

A few takeaways: 

• Brands have the power to create experiences that form long-lasting and tangible memories in the hearts of the consumer.
• Intuitive marketers are curious. Curious to understand what makes the consumer tick in order to deliver the right products and storytelling. 
• Finding your north star allows your decision and actions to be driven by a firm and rooted understanding of who you are.
• When you're 80 years old, will you look back and have pursued all the things you wanted to do?

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.

Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. 

A few takeaways: 

• Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.
• It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.
• Be vigilant about strategy and flexible with tactics.
• As a leader, self-awareness can be your best quality for your team.

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 

Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 

A few takeaways: 

• People and relationships matter, whether in the corporate or nonprofit sector
• It's important for companies and people to recognize that it's about the brand, not the product.
• Trusting your instinct will lead you down the right path or a path of learning and growth.
• When you are happy outside of work, joy spreads into your work. 

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 

If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.

A few takeaways: 

• If your brand isn’t utilizing NFTs, you are already behind and missing out
• Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
• The power of Muhammad Ali, a common role model of DC and Matt
• Analytics - the answer to all problems or a deterrent to taking risks?
• Sometimes great success comes from painting outside the lines

Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 

An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

• The importance of doing meaningful work, accompanied by deep gratitude
• Approach conversations with a "stuff you don't know, about stuff you know" mentality
• Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
• When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
• F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Lynn Ledwith (Album 2 Track 26) - Vice President & CMO at ANSYS, Inc.

2) Ed Dandridge (Album 2 Track 7) - SVP & CCO of Boeing

3) Vasu Jakkal (Album 2 Track 8), CVP Microsoft Security, Compliance & Identity

4) Julie Cary (Album 2 Track 23) - Chief Marketing and Innovation Officer at Massage Envy

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS.  Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few.

Hey Brand Nerds! We have a market research insights savant in the house who shares her whole self (great mind, body, and soul) in so many ways including:  

• Extraordinary one of a kind research from Sabrina and On Point with analytics and insight on racism today called A Real Perspective of Racism Experienced by Black People in North America (for more information please visit https://www.onpointinsight.com/reality-check)
• Find time to think
• Make a difference in the world your way
• Be Eileen Campbell, find time to really connect with people and show appreciation for them
• Data is not here to make the decision for you, it is to inform you
• Market research can be most pivotal in winning vs. losing
• Keep fighting FOR… not against

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.

1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat
2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy
3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP

4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup