Brands, Beats & Bytes

Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

A few key takeaways from the episode:

• Be fearless. In work and in life. 
• Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
• There is beauty in duality 

NOTES:

Learn More About Target 10

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REMIX: Album 3 Track 13 – Oren Katzeff, Founder & Principal, Lahav Consulting, has an extensive background working with companies such as Tastemade and Condé Nast, to name a few, that have taught him compelling lessons, insider insights, and an appreciation for doing meaningful work with deep gratitude. 

An episode you don't want to miss that will lift you up, inspire you to be better, and show how powerful your team's ideas can be if they are trusted and supported. 
A few takeaways: 

• The importance of doing meaningful work, accompanied by deep gratitude
• Approach conversations with a "stuff you don't know, about stuff you know" mentality
• Life's speedbumps, whether in your personal life or career, are great opportunities to step back and reflect
• When asked, "what are you up to?' instead of answering with a career focus, focus on your mental health, family, friends, and your outside of work joy
• F-Ups can seem monumental, but when they were conducted with a strategy and conviction behind it, they are simply reflections of a risk taken, and a lesson to be learned

Album 3 Track 14 – Matt Wilburn, President and Co-Founder of Tafi and Daz 3D, previously Chief Marketing Officer of Cricut and Senior Category Director of Yahoo. Matt has worked with a variety of brands and companies to grow his experience and he brings it to our virtual building this week. 

If you’ve ever wondered about NFTs (nonfungible tokens) and the growing prevalence and strategy behind them, you don’t want to miss this.

A few takeaways: 

• If your brand isn’t utilizing NFTs, you are already behind and missing out
• Career paths aren’t singular but dependent upon pursuing what you want to do. But rather, choose a career that empowers you to be the best you can be
• The power of Muhammad Ali, a common role model of DC and Matt
• Analytics - the answer to all problems or a deterrent to taking risks?
• Sometimes great success comes from painting outside the lines

We are back with an episode so good, that we had to REMIX. Welcome back to our guest and friend, Tony Ponturo! 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  

• Cultivate relationships, it will serve you in many ways
• Take risks, there are no rules, chart your own territory
• Know your brand- where are you with trust, reliability, authenticity and value?
• Don’t get caught in “Not invented here”
• In negotiations, two huge things to figure out: 
  • What game are we playing 
  • Who is Don Corleone
• Be a savant on asking questions
• With your career, follow your passion, build foundation stones, don’t rush it
• Human observation is data
• Don’t stop learning!
• Confidence in you

Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast

#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 

Album 4 Track 11 – Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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Katie Kern, Agency Partner at Media Frenzy Global (PR agency specializing in digital and traditional PR, social media, marketing communications, and analyst relations). Katie has worked with a wide range of clients including Verizon, Comcast Business, Saks Fifth Avenue to name a few.

Hey Brand Nerds! We have a purpose-driven, tech-savvy, PR leader as our guest in the BB&B virtual house today. Lots to soak up and learn from our conversation with Katie including:
 -Aligning career with purpose
 -“Move with no fear” (says The real Queen Elizabeth residing in Augusta, GA)
 -Never too late for an apology
 -The meaning of names and DC’s equation for certain key names in Katie’s life
 -DC’s Five A’s

#blackwomenetwork #brandbeatsandbytes #katiekern #pr #comms #mediafrenzyglobal #marketing

Album 4 Track 10 – Richard White, CEO and Founder, Fathom

Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

Join us as we talk about the following key takeaways: 

• What do you feel emotionally connected to? Take that and pursue it.
• Sometimes you have to 'ZIG' while others 'ZAG'
• No matter the industry you are in, building relationships is key over burning bridges
• Launching a business? Look at 1. Marketplace 2. Team 3. Product - in that order

 
NOTES:
Learn More About Fathom.Video

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In recognition of Earth Day, we are bringing back a guest who truly lives his life for the better of our earth, Seth Goldman. 
His time with us continues to bring nuggets of wisdom and encourages us in our actions for a healthier earth and world. 

Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacious Seth Goldman 🔥🔥🔥 [‘And I say church (Preach)’ shout Meek Mill and Drake]. Oh, by the way, since the Beyond Meat IPO the stock is up 259% as of 08/29/2019. Yeah, there’s that part!

#sethgoldman #beyondmeat #honesttea #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo 

Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

• You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
• Being early to trends may seem like the "cool" thing to do - but what if you're too early?
• Cannabis Brand Development vs Traditional Brand Development
• 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands

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Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

• There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
• Don't love your product too much, allow yourself to pivot.
• Speed Up to Slow Down
• If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop

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