Brands, Beats & Bytes

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

NOTES:
GirlExec

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REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 

Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 

A few takeaways: 

• People and relationships matter, whether in the corporate or nonprofit sector
• It's important for companies and people to recognize that it's about the brand, not the product.
• Trusting your instinct will lead you down the right path or a path of learning and growth.
• When you are happy outside of work, joy spreads into your work. 

Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry

Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  

A few key takeaways from the episode:

• Let's talk about the power of who you are surrounded by.
• Change is inevitable. Struggle is optional.
• Is what you're doing future-proof? 
• See a problem? Solve it.

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

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Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

A few key takeaways from the episode:

• The power of asset-based perspectives
• Do you have a tribe/village around you?
• Is your technology complimenting your goal or driving it? 
• What are you building in your life? From projects, relationships, change-maker communities and more.

NOTES:

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Album 4 Track 18 - Life Lessons Make Great Stories w/Brandon T. Adams

Brand Nerds! We have an extraordinary entrepreneur in the virtual building today. From working alongside his dad in their ice business to the power of storytelling and crowdfunding, if you have ever dreamed big and had a story to tell, this show is for you. Brandon T. Adams is bringing his wins and his F-ups to the show with, as we like to call them, "jew-els" that will change your perspective. 

A few key takeaways from the episode:

• Life is like chess; what moves will you make for your future?
• The power and position of a fair deal
• There are countless ways you are engaging in crowdfunding every day. Let's talk about it.
• Sometimes it's not only about the brand...it's about the man (or woman)

NOTES:

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Album 4 Track 17 - The Beauty of Branding w/Scott Creighton

We have a "most influential person in my career" guest on the show today! Scott was mentioned on our previous guest, Matt Tumminello's show, as someone notable in his career trajectory. Scott shares with us his experience from notable beauty brands to employee resources groups that changed the lives of countless people in the LGBT community. 

A few key takeaways from the episode:

• Sometimes the push you need comes from tough-love
• Jumping feet first into the things you are passionate about can lead to beautiful change for yourself and the ones you care about
• Rooting in an organizational credo helps root yourself into your priorities; with your customers at the top

NOTES:

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Album 4 Track 16 - Staying Balanced & Patient On The Journey w/Ed Collins

We have a friend in the virtual building today! Ed Collins, Marketing & Advertising Professional, shares his vast experience from his time working with some of the biggest named advertising companies, as a professor at Chapman University, and his current role as Partner and President of Amusement Park. 

An episode you don't want to miss, from start to finish. Filled with insight and knowledge to learn from. Buckle up as well chat about staying balanced and patient on the journey. 

A few key takeaways from the episode:

• Sometimes the best move to make in your career is no move
• Marketing & Advertising needs to be a two-way conversation
• Can you be on both the company's and client's side?
• Even if you're an expert in your field, you should always be learning from those around you 

NOTES:

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Album 4 Track 1 – Phil Colon, Chief Impact Officer, Project 2050

Hey Brand Nerds! We are back for our fourth season/album of Brands, Beats, & Bytes. 
We are starting the year and new album with one of DC's close friends, dropping jewels you don't want to miss. 
Phil Colón brings his experience of uplifting the Hispanic community with socially conscious strategy and innovative thinking.

A few takeaways: 

• When you are an innovator in every space you are in, you may be a brand psychic 
• What glitters is not always gold
• Doing it all is not always the best way. Slow down to speed up.
• What's Poppin' - NBC Universal's Peacock TPlus, NFTs, and Fashion Brands of Today

Album 4 Track 3 – Jeff Shirley, Managing Partner, Brand Positioning Doctors

Hey Brand Nerds! We have a special guest in the literal house for Black History Month, our own Jeff Shirley! 
You may know Jeff as mentioned in a few shows as not only a Managing Partner alongside our hosts, DC & LT, but he also is behind the scenes as a producer of this podcast! 
Jeff is finally taking a step out from behind the scenes and in front of the mic where he is dropping not only gems that are new to you, Brand Nerds, but also to his close best friends, DC and LT. 

As we continue to elevate amazing Black leaders in the marketing space this month, we are excited for you to (finally) meet Jeff Shirley! 

Key Takeaways: 

• Understanding the organizational culture of the company you work for can make the biggest difference (both for your enjoyment and financial)
• Being surrounded by great people who push you to grow is a must in your career
• Marketing has power, whether you are creating it or consuming it
• BOOK: EMPOWERING YOURSELF: THE ORGANIZATIONAL GAME REVEALED

Album 4 Track 5 – Dan Fachner, President & CEO at J&J Snack Foods Corp (ICEE, Super Pretzel, Whole Fruit, Dogster, etc.)

Hey Brand Nerds! We have a special guest in our virtual house today, one-of-a-kind President and CEO Dan Fachner.

Dan is our first guest who has been with one company throughout his entire career. He joins us with golden nuggets of knowledge that he's learned from his starting days as a service technician all the way through to becoming President and CEO. 

A client of BPD who has turned into a great friend of the partners, and when you listen to today's show you'll understand why/how. 

Key Takeaways: 

• Listening will take you farther than speaking - if you do both right.
• Lead with curiosity in your work, to not only see the things others can't but also to see things differently to inspire innovation in your brand
• Are you operating in your career with intentionality? 
• It's important to make sure you're confidential when you need to be...and not leave your potential client a voicemail with your behind-the-scenes negotiation tactics (yikes - definitely a story you don't want to miss)