Brands, Beats & Bytes

Album 5 Track 10 - What's Poppin? How Hip-Hop Culture Elevated Sprite’s Iconic ‘Obey Your Thirst’ Campaign & Changed the Global Marketing Game 

Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. 
We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! 

NOTES:
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Album 5 Track 9 - What's Poppin? March Madness, The Brand View

Brand Nerds, it's March Madness...but has the NCA lost their "madness?" 
The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss. 

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Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 

Here are a few key takeaways from the episode:

• Let's talk about Detroit
• Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
• Stories of Innovation and Expert Branding of Challenger Brands
• Chris Rock; From the Slap to Netflix Special
• Ticketmaster; Are they really the bad guy? 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

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REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

NOTES:
GirlExec

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Album 5 Track 6 - Marketing's Role in Digital Addiction 

Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 

An episode you don't want to miss. Send it to your friends. Send it to your family. 

Here are a few key takeaways from the episode:

• Always Seek to Learn
• Work with Truth and Integrity
• Own Your F-Ups & Work Towards Better
• Your Brand First
• Marketing's Role in Digital Addiction

NOTES:

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REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.
Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 

Key Takeaways: 

• Not every career is linear; with the right skill set, you can be successful in various industries. 
• Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
• Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
• Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 5 Track 6 - What’s Poppin? Brand Nerds’ 2023 Super Bowl Ad Chop-Up

Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the content
judging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.

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Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective.
Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. 
An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.

Topics Featured:

• Patrick Mahomes Brand Throughout His Career
• Jalen Hurts Brand Through Out His Career
• The Top Football Players Brands & Revenue
• What the Super Bowl does to an athletes brand

NOTES:
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Album 5 Track 4 - The Power of Patience: Growing personally. Growing professionally. 

We have Rodney Northern, CEO/Founder at Multimerica Media Ventures. This an episode you don't want to miss as we kick off Black History Month! 
We love having family in the virtual building with us! Rodney worked alongside our hosts, DC & Larry, during his time at Coca-Cola, so you know we are getting some throwback stories along with the jewels he is bringing from his experience. From learning to be patient (through a big F-Up) to genuinely understanding the media landscape and advocating for the Black media community. 

We are inspired and driven to think differently about our work; we know you will be too.

Here are a few key takeaways from the episode:

• Make sure you look at the BIG picture before quickly taking (or not) moves in your career.
• Marketing is about growth.
• We need both the Martin & Malcolm approach to spark change. 
• Your work looks different when you love what you do.

NOTES:

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Album 5 Track 3 - What's Poppin? Our Take on Rihanna, Mr. Irrelevant, & Padded Impressions

You all enjoyed our "snackable content," so we brought it back for another round! 

Topics Featured:

• Rihanna, The Brand.
• Mr. Irrelevant...Decided He Is Relevant
• Digital Metrics. Are impressions the right metric to be tracking?

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