Brands, Beats & Bytes

Album 5 Track 18 - What's Poppin? NBA Finals - Jokić & The Branding of Family

A big congratulations to the Denver Nuggets on their NBA Championship win!
Just as we did in the Super Bowl, we are back to dive into the brand perspective of the big game!
Nikola Jokić is not only the MVP but potential inspiration for the NBA's next campaign. We are diving into that and more in today's episode.

Check out Nike's Championship Ad
Interested in Jokić mentioned personality? Check Out This Social Post.

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#NBA #Nuggets #NikolaJokic #StanKroenke #JoshKroenke #MikeMalone #AdamSilver #LisaSalters #MikeBreen #StephenASmith #MollyQerim #Nike #JustDoIt #Family #NBAFinals #Joker

Album 5 Track 17 - What's Poppin? CNN. It's a Branding Problem

If you've been on any social platforms or news channels, you've most likely come across the recent changes with CNN, from firing their CEO to questions around what they are and are not doing. Today we dive into the lack of positioning and the evident effects this is having on their viewership and reputation - from a brand perspective. 

You may be inclined to say their host and guest selections are their problem, but it's deeper than that. It's a branding problem. 

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Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 

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REMIX: Album 4 Track 20 - The Mystic of Marketing & Music w/Terry Dry

Brand Nerds! Back at you with a guest who embodies brand and music in today's episode. Terry Dry started his career in the music industry, worked his way up through artist management and now has started countless businesses that are providing solutions for consumers. His charm, humor, and experience are unmatched! Dive right in to today's episode.  

A few key takeaways from the episode:

• Let's talk about the power of who you are surrounded by.
• Change is inevitable. Struggle is optional.
• Is what you're doing future-proof? 
• See a problem? Solve it.

NOTES:
Book Mentioned: The Seven Spiritual Laws of Succes by Deepak Chopra

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Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 

Here are a few key takeaways from the episode:

• Are you balanced in the boardroom?
• Go places you are loved, encouraged, and supported. That's where you thrive.
• Throwing away the script. Living authentically. 
• The power of "AND" | Analog in a digital world. 

NOTES:
Connect with Jeryn at:

• www.JerynTurner.com
• Instagram: @spelmangemini
• Twitter: @JerynTurner
• Facebook: Jeryn Turner

View Her Books Here. 

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Album 5 Track 14 -  A Dynamic Duo Takes on Brand, Marketing & Entertainment

Brand Nerds! We have a first on today's episode and that is our first dynamic duo and married couple - Sheila and Steve Connor!
Innovators in their craft that has taken them from an ad agency, production company, and now work with their foundation, Heph Foundation, that recently received a $1.2 million grant, in addition to a goal of raising $3M over the next 18 months so that they can impact 10% of learners K-8 across the US. 

With one of the most vulnerable F-Ups we've had on the show, you don't want to miss this! 

Here are a few key takeaways from the episode:

• How are you prioritizing the humanity of the life you live?
• Sometimes everything can be going completely right and wrong at the same time.
• De-Influencing is trending. Let's talk about it

NOTES:
Heph Foundation

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Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

A few key takeaways from the episode:

• The power of asset-based perspectives
• Do you have a tribe/village around you?
• Is your technology complimenting your goal or driving it? 
• What are you building in your life? From projects, relationships, change-maker communities and more.

NOTES:

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Album 5 Track 13 - What's Poppin? Let's Talk About Bud Light...

Brand Nerds...Bud Light. Let's talk about it. 
DC, LT, and J are diving into the uproar around the recent Dylan Mulvaney and Bud Light partnership from a brand positioning perspective. 
They are also chatting about brands that executed campaigns that caused consumer upset like Nike and Coca-Cola. 

What are your thoughts? Connect with us on our social channels to elevate your thoughts. 

NOTES:
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Album 5 Track 12 - What's Poppin? The Future of Car Marketing

Brand Nerds! We are back with another What's Poppin? This week we are discussing the future of marketing in the car industry. From electric car mandates to autonomous cars. 

How will this change how car brands market to their consumers? Let's talk about it.   

NOTES:
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Album 5 Track 11 - What's Poppin? Women's NCAA Final Four Viewership Ratings are Poppin'!

Brand Nerds! We have a special edition What's Poppin' for you today! Normally we just have our three hosts; but this was too poppin' to not bring in a 3rd voice. We have Garth Knutson, CMO at Aflac, chiming in on the recent rise of the Women's NCAA Championship; in great basketball, viewership numbers, and the growing support (that's well deserved) of women's basketball. 

Did you tune into both men's and women's Final Fours this year? What were your thoughts? Tune-in and join the conversation on our social channels.  

NOTES:
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