Brands, Beats & Bytes

Album 5 Track 2 - What's Poppin? Our Take on Culture, Customer Service, & Comedy

We are excited to bring you snackable content through our 'What's Poppin?" episodes. 
Join us as we dive into current topics affecting or involving the brand and marketing space.

Topics Featured:

• Culture vs Color
• Customer Services as an extension of your brand
• Comedy within Marketing

NOTES:
Show Partner: Specificity
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Album 5 Track 1 - Senior Partner CEO, CMO and Board Practices, Spencer Stuart  - Greg Welch - Stories of a Career and Life Truth Teller

You know what a new year means...a brand new album! 
We are kicking off the year (and album) strong with a guest unlike any other we've had on the show. Greg Welch not only has extensive brand/marketing experience, he is sharing how his career journey landed him in executive recruiting (sneak peek; it was from his biggest f-up).
 
Looking to continue growing your career? Listen to hear from the recruiter of the best, the top-tier executives of the marketing world, with je-wels dropped in every question. 

Here are a few key takeaways from the episode:

• The power of truth, "no"s, and taking a pause
• What does your digital footprint say about you? ie. social media channels
• You've got to have both creative and strategy skills to succeed as an executive in the marketing space
• "You have one mouth and two ears...use them in that ratio"

NOTES:

Show Partner: Specificity
Learn More About Specificity 

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REMIX: Album 4 Track 12 – The Beauty of Duality w/Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove headfirst into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'"

A few key takeaways from the episode:

• Be fearless. In work and in life. 
• Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.
• There is beauty in duality 

NOTES:

Learn More About Target 10

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Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian

This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.

Here are a few key takeaways from the episode:

• Comedy brings people together to talk about a variety of topics (if done right)
• Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
• There is a great influence in not only your bosses but also your peers
• Want to publish a tweet? Do this first...

NOTES:
Clinton Global Initiative

Show Partner: Specificity
Learn More About Specificity 

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REMIX: Album 4 Track 11 – Employee Supremacy, The Fabric of Org Success w/ Andy Alsop, CEO, The Receptionist

Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building. 

A few key takeaways from the episode:

• Stakeholder Supremacy? Nah, Employee Supremacy is where it’s at.
• Employees are a vital part of the brand of the company. How are your employees representing your company? 
• The core values of an organization should match your personal core values to ensure a working environment that allows you to flourish.

NOTES:

Learn More About The Receptionist

Learn More About Employee Supremacy

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REMIX: Album 4 Track 9 – Kieve Huffman, Chief Executive Officer, Engager Brands

Hey Brand Nerds! We have a first for our podcast in today's episode - we are talking cannabis - along with a wide range of experiences from our guest Kieve Huffman. From his first brand love experience that inspired him into a career in the music industry through a journey of start-ups, Kieve brings great conversations around being early to industry trends and how to prioritize a work-life balance. 

Join us as we talk about the following key takeaways: 

• You may think you are just experiencing a brand, but it could be the catalyst to your passions and a successful career
• Being early to trends may seem like the "cool" thing to do - but what if you're too early?
• Cannabis Brand Development vs Traditional Brand Development
• 63% of Americans agree that cannabis should be legal. 73% of Americans agree that cannabis should be used for medical purposes.  

 
NOTES:
Learn More About Engager Brands

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REMIX: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 

A few key takeaways from the episode:

• The importance of prep-work and doing your homework
• The digital marketing space is ever-changing - stay engaged and emerged in what's happening
• Always be willing to learn, flow, and grow

NOTES:

Learn More About Specificity Inc.

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REMIX: Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.
• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"
• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.
• Surrounding yourself with a diverse group allows for growth within yourself and, ultimately a well-rounded perspective.

REMIX: Album 4 Track 2 – True Wealth is Health & Knowledge w/Kevin Knight

Hey Brand Nerds! For Black History Month, we have committed to bringing you Black innovators and leaders in the marketing, brand, and tech space. 
We are excited to bring you Kevin Knight, a man of both incredible career experiences and also inspiring Rennasaince character. 

Key Takeaways: 

• The importance of having people around you that encourage and inspire you to be all you can be
• Change doesn't have to be done all at once, sometimes big change comes from one simple change
• There can be great power in prioritizing human connection and relationships in the midst of your daily hustle & bustle

Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

• Find your essence, personally and professionally.
• Be Bold. Be Inclusive. Be You.
• As you grow in your career, continue to give back to those around you.
• Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do

NOTES:
GirlExec

Show Partner: Specificity
Learn More About Specificity 

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