Brands, Beats & Bytes

Hey Brand Nerds!  
Back at you with a fantastic guest who happens to be LT’s first boss!  Rob shares so much great wisdom packaged with a great sense of humor and fantastic stories, including our Frank Sinatra Chivas Regal story...  Among many pearls Rob drops is “Do what’s best for the business; the business will do what’s best for you.”  Enjoy!!

Album 4 Track 15 - Catching the Wave: Staying Ahead in the Digital Space w/Gene Pao, EVP, Strategy and Digital at Shout! Factory

We are excited to have Gene Pao in the virtual building with us! We are diving into the growing space of digital marketing and advertising, the importance of taking building-block career moves, and how being prepared for the "waves" at any moment can save you from making a big F-Up!  

A few key takeaways from the episode:

• The importance of prioritizing passion for yourself and for your team
• Have a plan; but also be flexible and adapt to what life throws your way
• Anticipate the future and change; because things are always changing. 

NOTES:

Learn More About Shout! Factory

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Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, and friendly, and has wisdom beyond his years.  How about a Marketing Manifesto to make sure all marketers are doing the right thing?  With Siddharth’s help, we are collectively working on it (see show notes for our working first draft)

Please enjoy this track and learn about a variety of topics highlighted by:

• CEO’s view for the role of the CMO 
• “Customer Experience equals brand”
• “Takes a long time to find good marketers, takes seconds to lose them”
• How AI will shape the future of marketing
• The fine line of marketers using technology without creeping people out 

#siddharthtaparia #marketing #branding #sap #customerexperience #thecmoclub 

Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies.

‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the most insightful, data based, creative and entertaining careers and stories about marketing we’ve ever heard. Seth IS the poster child for the benefits of being a balanced left brain, right brain marketer.  Simply put, this dude is a genius on the low. You will forever remember this marketing conversation. Forever…forever, ever, forever, ever...

Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Today's guest is a subject matter expert and pioneer in his field. 
Jason's bringing his wit, wisdom, and experience to the virtual building. We are talking about the importance of being fully emerged in your industry, not everything that glitters is gold and the changes in data tracking. 

A few key takeaways from the episode:

• The importance of prep-work and doing your homework
• The digital marketing space is ever-changing - stay engaged and emerged in what's happening
• Always be willing to learn, flow, and grow

NOTES:

Learn More About Specificity Inc.

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Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Celebrate Episode 100 by going back to where it started; Episode 1! 

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.

Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at Topgolf

Today we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! 
Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. 

A few key takeaways from the episode:

• Always consider what's possible. 
• Prioritize relationships, you never know where those connections will take you.
• Golf is experiencing the same cultural changes that basketball did
• Be yourself. Authentically yourself. That's your power.

NOTES:

Learn More About Top Golf

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