Brands, Beats & Bytes

Album 3 Track 4 – BLACK HISTORY MONTH 2021 Ryan Johnson, Founder and CEO of Cxmmunity, an organization committed to delivering and supporting Esports and gamers throughout the ecosystem, most prominently with underserved communities.    

Hey Brand Nerds! In Ryan, we have a genuine subject matter expert to really break down the force of Esports and how it fits within the entire electronic gaming category.  Ryan shares excellent insights and stories helping experts and novices alike navigate this ever-evolving and burgeoning area.  As a young African-American entrepreneur, Ryan also shares his story and how in a very short period of time, he has set up Cxmmunity and himself for genuine success going forward. ENJOY!

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.

Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  

• As a leader, be mindful of building a diverse and super talented team around you
• Great leaders get great work done by other people
• Let the game come to you and then engage
• As a marketer, trust your instincts fully
• Be a proficient internal seller backed by real data
• Roger Enrico- Make small change to big things
• Authenticity is the foundation to all marketing that really resonates
• Know who you are, and find your way in your career through your passions

#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 

Album 3 Track 3 – Jimmy Smith, Partner and Chief Creative Officer at Amusement Park previously creative force with major agencies such as Weiden and Kennedy, FCB, BBDO, Burrell, TBWA/ChiatDay for major clients such as Nike and Gatorade.  

Hey Brand Nerds!   We have some fantastic content for Black History Month!  Leading off is a dope session with Jimmy who is a creative genius and legend.  Jimmy has won numerous awards and is a force of nature in developing and producing creative emotionally connecting brands with consumers ultimately helping generate fantastic business results.  So much to learn and enjoy from the great stories Jimmy shares including meeting a young LeBron James.

ENJOY!!

Links for ads mentioned in the show:

Nike Freestyle

Coca-Cola “Stoop”

Album 3 Track 2 – Jeff Hilimire, Founder/CEO at Dragon Army, a purpose-driven digital engagement company dedicated to “Inspiring Happiness” through positive relationships, impactful work, and doing good in the world.  Jeff is also co-founder of three non-profit entities:

1. Ripples of Hope incubates/accelerates the growth of organizations focused on making the world a better place 
2. 48in48 produces hackathon events to build 48 nonprofit websites in 48 hours 
3. The A Pledge (DC is riding with Jeff here) alliance of Atlanta agency and corporate leaders working together to create a more equitable and diverse workforce

If that is not enough, Jeff is also an accomplished author, and his books, The 5-Day Turnaround & The Crisis Turnaround, are a reflection of his drive and personal purpose to have an outsized, positive impact on the world.  Last, but not least, Jeff also hosts a really cool podcast called Begin the Begin which you can find on all the major podcast apps.

Hey Brand Nerds! We love providing you, our listeners, the full array of our Brands, Beats & Bytes equation, and what is really special about Jeff is he focuses on helping businesses understand helping the community and the world is actually a win-win for all.  Lots of wisdom and from Jeff including these highlights:  

• Think Ben & Jerrys, purpose genuinely woven into the fabric of a brand is instrumental in emotionally connecting brands and consumers/customers
• Large forces such as racism affect you and your community- ask yourself what you can do to make things better and speak up!
• Find a great mentor and don’t be shy about asking someone with great stature
• Relationships with family and friends come first
• When working for a boss who uses fear, thoughtfully figure your best way out
• Summon up your courage, and then make your most thoughtful and best moves with genuine chutzpah
• What’s your life purpose?  If you don’t have it, please think about yours

#jeffhilimire #marketing #branding #dragonarmy #leadershipatlanta #ripplesofhope #48in48 #theapledge #beginthebegin #kenbernhardt

Album 3 Track 1 – Lisa Solomon, current Founder and CEO of Atheneum Collective, previously senior exec for online and digital ad sales and brand partnerships at NBCUniversal, Microsoft, AOL, and more.

Hey Brand Nerds! Back at it here with a great guest whose successful career arc mirrors the internet and lives her mantra, “Knowledge is Power and Knowledge Shared is Power Multiplied.”  Lisa shares lots of wonderful wisdom within compelling stories. 
Highlights include:  

• Online innovation with Toyota Tundra
• Roland and Margaret's advice…
• “Courage to do something I’ve never done before”
• Boomerang effect- Keep it business, not personal
• An antidote for fear and antidote for anxiety  

Find out more about Atheneum Collective at: https://atheneumcollective.com/

#atheneumcollective #marketing #branding #microsoft # toyota #NBCUniversal #AOL #peloton 

Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.

Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!!  Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola.  Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:  

• As a leader, be mindful of building a diverse and super talented team around you
• Great leaders get great work done by other people
• Let the game come to you and then engage
• As a marketer, trust your instincts fully
• Be a proficient internal seller backed by real data
• Roger Enrico- Make small change to big things
• Authenticity is the foundation to all marketing that really resonates
• Know who you are, and find your way in your career through your passions

#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay 

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!!  Tony is also a master storyteller with lots to learn including these highlights:  

• Cultivate relationships, it will serve you in many ways
• Take risks, there are no rules, chart your own territory
• Know your brand- where are you with trust, reliability, authenticity and value?
• Don’t get caught in “Not invented here”
• In negotiations, two huge things to figure out: 
  • What game are we playing 
  • Who is Don Corleone
• Be a savant on asking questions
• With your career, follow your passion, build foundation stones, don’t rush it
• Human observation is data
• Don’t stop learning!
• Confidence in you

Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast

#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird  #nyu 

Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials,  and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard.  Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.

Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!!  Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!  
Oh and lots to learn including these highlights:  

• Competitive spirit, take it to work and use to your advantage
• If you are not failing, you are not pushing the envelope enough
• “Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
• Iterate, iterate, iterate!
• 70/20/10 Rule
• Finding the tech personalization and privacy balance
• DRIP 
• B2B vs. B2C Marketing 

#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing