Brandstorm

Hello and welcome to the Brandstorm podcast, a show that talks to the people behind America's brands with hosts Dan Trzinski and Nancy Christopher.

In this episode, we are talking with Eric Loferski, director of marketing at Zurn Industries, about marketing a sustainable business.

Eric Loferski

Eric has an impressive background in the field of marketing, having worked with Kohler, Milwaukee Tools, Briggs & Stratton, Wigwam, and most recently with his current position at Zurn Industries, LLC, which is the first company to relocate its headquarters to Reed Street Yards in Milwaukee, the global hub of water innovation.

Products

Zurn Industries specializes in water efficiency and sustainability. They offer products such as faucets, toilets, and water management systems for restaurants, hospitals, and commercial buildings. Zurn's newest system, the Sundara Handwashing Systems Specifier, offers a modern, superior handwashing experience.

Marketing a Sustainable Brand

Marketing a sustainable brand requires authenticity and consistent messaging through the entire brand platform. Companies must walk the walk to be successful.

Marketing Sustainable Products

The biggest challenge when introducing new sustainable products is bringing awareness to your target market. It starts by identifying the right target market, impressing them with the product, and then introducing the brand promise.

www.zurn.com

Eric Loferski on LinkedIn

Hello and welcome to the inaugural Brandstorm podcast, a show that talks to people behind some of America's great brands with hosts Dan Trzinski and Nancy Christopher.

In today's episode, we start with Brad Schlossmann of Ground Floor Funding, who provides funding and support for startup companies.

Brad Schlossmann

Brad is a veteran of the auto industry, currently celebrating the 50-year anniversary of Schlossmann Auto Group. He's been involved with the auto group, himself, since 1977 and has been a big player of the company's continuing growth. His most recent entrepreneurial endeavor, Ground Floor Funding, is his own startup that he developed to help accelerate new business development.

Ground Floor Funding

Crediting a family history of entrepreneurs, Brad has an appreciation for startup businesses. He saw a need to help entrepreneurs get their business ideas off the ground and thus, Ground Floor Funding was born.

Ground Floor Funding is open to ideas for any type of startup venture, and can't emphasize enough the importance of a solid business plan to go along with the idea.

Don't Stop at Failure

All businesses face struggles and even failures. Instead of quitting, turn it into a learning experience and try again.

All Companies should be in the People Business

Brad discusses why every organization should be in the "people business." Regardless of the product or service being promoted, personal relationships are key. The relationships developed through employees, customers and other constituents will help a business thrive from the inside out.

Contact Brad Schlossmann:

Website: www.groundfloorfunding.net

Email: [email protected]

Phone: 414.331.1194

Mr. Delivery: www.mrdelivery.com

Miss Mandel Bread: www.missmandelbread.com