Brandstorm

In this episode of Brandstorm, we would like to welcome Joe Simon to the show. Joe is here to talk about risk management and the importance of having a crisis and continuity plan in place. 

Joe Simon Joe is a corporate insurance consultant at Aon Risk Management. Aon provides a wide variety of corporate insurance solutions, of which Joe's focus is on risk management. Based out of Aon's Green Bay and Milwaukee, Wis., offices, Joe serves Wisconsin and Midwest corporations.

Protecting your BrandU.S. corporate decision makers say the #1 risk they face is protecting their brand. Did you know you can be insured to implement a marketing awareness and issues management plan in the event of a disaster or product recall? Find out what kinds of coverage you need and how to avoid being put out of business.

How to Prepare for a CrisisSurveys have found that the majority of businesses, big and small, understand the importance of having a crisis plan. That said, very few actually have a plan in place. Joe covers the necessary risks to be prepared for, and how to take steps in creating plans against those threats.

What is Insurable, and What is Not Joe goes into detail about the various liabilities where companies can find themselves at risk, including what is and what isn't insurable.

Broker vs. AgentThere is a difference between an insurance broker and an insurance agent. Joe explains who benefits from the two types of insurance representatives.

Future RisksAs technology advances, risks can change and new risks can arise. Joe says some of the more immediate threats to companies may include continued cyber breaches and corporate espionage risks, as well as an emerging risk related to artificial intelligence.

Aon Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Contact Joe Simon: Email: [email protected]

Brandstorm would like to welcome David King to the show. David is the founder of Ethical Wiki, a Wikipedia consultancy that was started in 2011. In this episode, David talks about the online encyclopedia, what subject matter qualifies for a great page and Wikipedia's best practices. 

David King David is the founder and lead consultant at Ethical Wiki. Before starting the Wikipedia consultancy, David spent five years doing public relations and marketing for Silicon Valley technology companies and becoming an expert on Wikipedia. 

Wikipedia David discusses the concerns Wikipedia editors have with what companies write about themselves, what is generally seen as a "red flag" to editors, how pages are ranked, how he works with companies and agencies to create pages, how Wiki polices itself and what to do in the event erroneous or inflammatory information is published to a page.

Ethical Best Practices The primary ethical best practices of Wikipedia can be summarized in three categories. David discusses each of these points in detail.

1. Legal
2. Disclosure
3. Ethos

Consultant vs. DIYSince anyone can edit a Wikipedia page, it is possible for brands to contribute and manage the page themselves. David reviews the process of doing it yourself versus hiring a consultant and offers insight on how to choose the right option. He also shares contact information for Wikipedia, should a brand come across defamatory information posted to their page.

Contact David King: Email: [email protected]Website: http://www.ethicalwiki.com/

Brandstorm would like to welcome John Morrissett to the show. John is the Competitions and Marketing Director at Erin Hills Golf Course. He is here to talk about his experience with the 2017 US Open, which was hosted at Erin Hills this past June.

John Morrissett For more than 7 years John has been the Competitions and Marketing Director at Erin Hills Golf Course. His role entails overseeing printed and digital marketing materials, social media, the website, and media relations. John has a strong background in the area of golf, as he was the Rules of Golf Director with the United States Golf Association (USGA) for 17 years.

2017 US Open John shares his experience with being a part of the 2017 US Open; the first US Open to be held in the state of Wisconsin. He discusses some of the planning details for the event, which actually started prior to the opening of Erin Hills.

Brand Exposure Erin Hills received a tremendous amount of exposure from hosting the US Open which boosted their brand. However, John notes the importance of being mindful to not take anything for granted, or opportunities could be missed.

Tips When Considering Hosting Large Events

• • Give yourself and your venue a brutally honest self-assessment
• • Determine your strengths and what you/your venue have to offer
• • Attend and evaluate the specific events you'd like to host
• • Start conversations with pertinent people

Contact John Morrisett: John on LinkedIn: https://www.linkedin.com/in/john-morrissett-3b279a64/ Erin Hills on LinkedIn: https://www.linkedin.com/company/erin-hills-golf-course/ Website: https://erinhills.com/ Erin Hills Gift Cards: https://shoperinhills.com/collections/gift-cards

Brandstorm would like to welcome Fred Driver to the show. Fred is one of the founding partners at d.trio, a marketing group in Minneapolis. He is here today to talk about the resurgence of print and how direct mail is still both relevant and effective.

Fred Driver Fred is a founding partner and owner at d.trio, a marketing group in Minneapolis. While the firm offers a wide spectrum of marketing services, it has done extensive work with direct mail and digital marketing. In fact, Fred has been recognized nationally for his expertise in direct marketing and helped a client win Direct Marketer of the Year from the Atlanta DMA.

Direct Mail (DM) Direct marketing is making a big comeback and is a very viable and effective method to strengthening a marketing campaign. Fred discusses why DM is so effective, the best ways to integrate DM with digital, and how email marketing is fueling the revival of DM.

Marketing to Millennials Fred also shares surprising stats about marketing to Millennials. He debunks some common myths on the topic and emphasizes the importance of delivering clear, relevant messages to the demographic.

Key TakeawayIntegrating digital with direct mail will help you get the most from your marketing efforts.

Contact Fred Driver: Website: http://www.dtrio.com LinkedIn: https://www.linkedin.com/in/fred-driver-28401a4/?locale=en_US

Brandstorm would like to welcome Craig Kuper to the show. Craig is the owner/mortgage broker, of ShoreCrest Mortgage Company, and is here today to talk about marketing brands in a crowded space.

Craig Kuper Craig has been a David against Goliath for most of his career, having created standout marketing campaigns with companies like Concept Coach Builders, National Telecom, Red Carpet Leisure, Silverbird Lanes, and the Grand Milwaukee Hotel. He founded ShoreCrest Mortgage Company just over 14 years ago, and has used his marketing prowess to leave a lasting impression clients and secure strong bonds with his clients. 

Marketing in a Crowded Space Craig shares some of his fun and wildly successful marketing campaigns from past careers. He also talks about standing out in the mortgage world. He emphasizes the importance of the customer experience, being able to walk clients through every step of the mortgage process, and leaving a lasting impression that brings repeat business from his clients.

Keeping Happy Employees Craig also talks about the importance of having employees that thrive in the company culture. He describes a couple of the employee incentive programs he used in the past to build a fun, positive culture that kept employees excited to be at their jobs.

Key Takeaways

• • Never be afraid to fail
• • Be willing to try off-the-wall techniques
• • Customer experience is key

Contact Craig Kuper:Website: http://www.shorecrestmortgage.com Phone: (262) 241-4300

Brandstorm would like to welcome Bob Menefee to the show. Bob is the Development Director at Variety - the Children's Charity of Wisconsin and is here today to talk about brand confusion.

Bob Menefee Bob has a background in entertainment, having spent over 12 years as the Vice President of Marcus Theatres Corporation. He is currently the Development Director at Variety - the Children's Charity of Wisconsin, an organization with roots in show business that originated after an infant was left in a Pittsburgh movie theatre in 1928.

Brand Confusion The organization was originally known as the Variety Club. Over the years, this title began to feel too inclusive and needed to be revised to include everyone. To this day, the transition to Variety – the Children's Charity of Wisconsin is still a challenge, causing a bit of brand confusion for the admirable organization.

Wisconsin Variety Focus Each Variety charter throughout the nation has their own unique focus for the organization. The Wisconsin charter's focus is on mobility, which includes lifts, doorways, ramps, and more. The "sexiest" form of mobility help the organization oversees is custom bicycles built for children with special needs. To do this, Variety teams up with Emerys Cycle Shop.

Advertising a Nonprofit Advertising on a very limited budget, as most nonprofits encounter, is a challenge that requires creativity. Variety takes advantage of social media by sharing heartfelt stories. Additionally, Variety has successfully used crowdfunding and hosts fundraising events.

Events Chatter Matters! Camp: http://www.varietywi.org/how-we-help/chatter-matters Variety Sportsmens Classic | The Highlands Sportsmens ClubSpring Golf Outing | Western Lakes Golf ClubGolf Classic | Grand Geneva

Contact Bob Menefee:LinkedIn: https://www.linkedin.com/in/bob-menefee-04130345/ Website: http://www.varietywi.org/Email: [email protected]Phone: (262) 777-2090

In this episode, we speak with leaders in healthcare at the 2017 Wisconsin Healthcare Public Relations & Marketing Society Conference (WHPRMS) in Sheboygan, Wis. about why they attend WHPRMS, what they've learned at the event and what they plan on incorporating into their marketing efforts in 2018.

While each attendee has their own, individual takeaways from the conference, there were some collective thoughts from each healthcare professional we spoke with. All of the conference reviews were extremely positive. The attendees raved about this year's keynote speaker, Dr. Jerry Teplitz, and value the networking opportunities and educational breakout sessions.

Kathleen SchultzKathy is the WHPRMS President Senior Marketing Consultant | UW Health, Madison, Wis.

Jackson SohnWHPRMS Board member and Southeast District Representative Director of Business Development | UW Health Rehab Hospital, Madison, Wis.

Tami BarberMarketing & Communications Specialist | Aspirus Riverview Hospital & Clinics, Wisconsin Rapids, Wis.

Kathy BehnkeDirector of Public Relations | Mile Bluff Medical Center, Mauston, Wis.

Liz KoplingDirector of Marketing & Communications | Agrace Hospice & Palliative Care, Madison, Wis.

Cara WaltersDirector of Public Relations | Spooner Health, Spooner, Wis.

Kate DeeringMarketing & Communications Specialist | Memorial Medical Center, Ashland, Wis.

WHPMRS Membership

• Affordable
• Continuing education
• Learning, networking, and collaborating with like-minded colleagues
• Annual Conference
• Online Application

Podcasting Contact for Platypus Advertising + Design:Dan Trzinski on LinkedIn: https://www.linkedin.com/in/dantrzinski/Email:[email protected] Phone: (262) 522-8181 Website: http://www.platypus-ad.com/brandstorm/

In this episode, we welcome the Energy Doctor, Jerry Teplitz. Dr. Teplitz is the keynote speaker at the 2017 Wisconsin Healthcare Public Relations & Marketing Society Conference (WHPRMS) in Sheboygan, Wis. He is presenting on Behavioral Kinesiology and how it can be applied to creating better websites and marketing materials.

Dr. Jerry Teplitz Dr. Teplitz has an MS and PhD. in Wholistic Health Sciences and is a brain performance expert and author of nine books. He is also an accomplished public speaker and is a certified Brain Gym Instructor.

Behavioral Kinesiology Everything around us has energy attached to it. Dr. Teplitz talks about how to harness that energy to improve sports performance, improve leadership skills, and more.

Muscle Checking In marketing, Dr. Teplitz can check the energy level of everything from a book cover and its contents, to a logo, brochure, catalog, and website. He does this through muscle checking, which reads what the body says as it reacts to marketing pieces and graphic design.

Brain Gym As a certified Brain Gym Instructor, Dr. Teplitz is committed to the principle that moving with intention leads to optimal learning and performance.

Recommended Video Creating High Energy Web Sites & PR Materials: http://www.teplitz.com/dvdlearning.htm#high_energy

Contact Dr. Jerry Teplitz:Website: http://teplitz.com/index.html Email: [email protected] Phone: (757) 496-8008

In this episode, we welcome Aimee Matchette of Elements Massage. Aimee is an Elements Massage franchise owner and Area Director. She is here to talk with us about how to choose a franchise.

Aimee MatchetteAimee has an extensive background in financials, being a former Financial Planner and CPA for small businesses. She invested in Elements Massage nine years ago and serves as a member of the franchisee leadership team for WellBiz Brands, the franchisor for Elements.

Choosing a Franchise Choosing a franchise is an individualized process. Aimee discusses the process she followed before deciding to work with the Elements Massage franchise. She also talks about key components that should be assessed during the decision making phase of choosing a franchise.

Research and Practicality Aimee emphasizes the importance of research to ensure that you choose a franchise that not only suits what is important to you but also systems are compatible with your goals and personality. She also suggests that grit is a necessary component to owning a franchise, because, in the end, you are still a business owner. There will be ups and downs along the way. It is important, as a business owner, to persevere through even the toughest times to be successful.

Realities Hone in on your strengths and weaknesses. Do what you do well and hire support staff to handle the rest. Key advisors Aimee feels are necessary when considering a franchise include an attorney, a real estate broker, and a banker. Be prepared with an exit strategy from the very beginning. Know the business you are buying into.

Recommended Reading The E-Myth Revisited by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1/140-1640446-7750113?ie=UTF8&qid=1507565116&sr=8-1&keywords=the+e+myth+revisited

Strengths Finder 2.0 by Tom Rath: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X/ref=sr_1_1?s=books&ie=UTF8&qid=1507565185&sr=1-1&keywords=strength+finder+2.0

Grit: The Power of Passion & Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108/ref=sr_1_1?s=books&ie=UTF8&qid=1507565927&sr=1-1&keywords=grit+the+power+of+passion+and+perseverance

Contact Aimee Matchette:

Website: https://elementsmassage.com/whitefish-bay/

Aimee on LinkedIn: https://www.linkedin.com/in/aimee-matchette-65a44aa/

Hello and welcome to the Brandstorm podcast, a show that talks to people behind some of America's great brands with hosts Dan Trzinski and Nancy Christopher.

In this episode, we welcome Jenna Hauca, from Generator Media + Analytics. Jenna is the Vice President of Innovation & Technology at Generator and is here to talk with us about transparency, accountability, and data automation.

Jenna Hauca

Jenna is a five-year veteran at Generator and an award-winning advertising and media professional specializing in Digital and Analytics.

Generator Media + Analytics

Founded in 2002, Generator is a full-service media company that originated on the principle of providing transparency and accountability to their clients' media investments. Generator works with 25-30 major brands, including the American Red Cross, NBC Universal, Jenny Craig, NYU, and Carmex to name a few.

Transparency & Accountability

Generator helps advertisers make smarter media buying decisions with complete visibility into campaign performance. They use hard data to demonstrate the actual contribution of advertising investments, in real time.

Data Automation

Generator recently launched SYNAPSE, a proprietary platform that aggregates a wide array of real-time data, including media campaign metrics, client sales figures, even outside feeds such as weather APIs, into a live and dynamic dashboard. 

Contact Jenna Hauca:

Website: www.generatormedia.com Contact Page: http://www.generatormedia.com/contact

Jenna on LinkedIn: https://www.linkedin.com/in/jenna-hauca-2a040131/