Brandwidth On Demand

We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission Marketing, Tribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice.

https://www.sethgodin.com/

https://www.akimbo.link/

Valerie Geller is president of Geller Media International, a broadcast consulting firm, which has trained broadcasters throughout the world at more than 500 stations in 27 countries, including the BBC, NPR, CBS Radio and more. She’s the author of three books about radio, and her latest, BEYOND POWERFUL RADIO is about to be released in Audible form.

With radio facing the triple-whammy of COVID, the local ad economy, and fewer people expected to do more, Valerie shares some stations that have really handled the pandemic well and she explores how a local PD or HOST can (and should!) ‘triage’ duties; to ensure continued relevance as we pivot to media’s ‘new abnormal.

If the name Joe Knapp rings a bell, it will be properly sound coded, categorized, and separated from other plays, since he is the ncer and creator of Musicmaster...the world’s most popular music scheduling system. On the station side, Joe has been a chief engineer, PD and air talent for various stations throughout the midwest including the legendary WZUU FM & AM in Milwaukee. Then, he was challenged to solve a programming problem, and ended up building a better mousetrap…known as Musicmaster!

In this wide-ranging episode, Joe reflects on the reasons he was first drawn to radio, to some of the biggest tech changes he sees on the horizon. He also shares his perspective on how radio is likely to operate in the “new Abnormal” and explores the skill sets that will be needed for success in the future.

Robin began her radio career at KGO San Francisco working under Jack Swanson. She was then hired to program KOA Denver. Later, when former KFI needed to find their next PD, Robin was the obvious choice. Since then, she’s kept the ratings high, helped steer KFI through a couple of snags, won some awards for the ongoing commitment to public affairs, the community and education, and keeps the promise of “More stimulating talk radio.” In this episode she also shares ALL the things she listens to (besides the radio) that help keep her stations on top.

Steve Goldstein is recognized as a foremost audio innovator and thought leader in programming, marketing and management. His track record of success spans virtually every major radio format for some of the nation's top broadcasting companies.

Steven has created and developed numerous successful radio brands and nurtured and advanced local and national talent.  

After holding on-air positions at several local radio stations, networks including The NBC Radio Network, and ABC Radio , he was a  co-founding partner in Saga Communications, serving as Executive Vice President and Group Program Director from the company's formation in 1986 until 2015, when he founded AMPLIFI MEDIA.  

Steve now helps media brands create, develop, and monetize "original branded content” on any number of platforms…and is instrumental in creating winning recipes with audio ingredients.

https://www.amplifimedia.com/

For several decades, the term “Mainstream Media” has been weaponized, first by scrappy fringe voices railing against legacy networks and newspapers; and more recently by cable outlets like FOX News and MSNBC. Our guest finds this ironic since ratings qualify them as “mainstream.” And, in his view, the obsolescence of the term has never been more painfully obvious than lately, especially during the George Floyd episode.

Holland Cooke is a media consultant, working at the intersection of radio and the Internet.

His Website: https://hollandcooke.com/

His book: https://bit.ly/HollandCookeGreatestHits

You may wonder why Mix 92.9 has been the perennial ratings leader in Nashville, and how they maintain their market leadership. The reasons are not always obvious. And you heard right…it’s not even a Country station!

WJXA & WNFN OM Barbara Bridges been named one of the top 50 Programmers in the nation four times by Radio Ink magazine and has been featured in Billboard and numerous other publications for many things, including her understanding of the relationship between sales and programming. She knows how to win in revenue as well as ratings…and you’ll learn some concepts you can put in place tomorrow!

When we want to find out what’s happening next in radio and the audio space, there’s a reason so many media pro’s contact BUZZ KNIGHT.  As the CEO of Buzz Knight Media, he specializes in providing strategic insight and guidance for media brands to achieve their rating and revenue goals ─ but that’s just the start!

Buzz got his start in radio & has used it as a springboard to gain proficiency in other spaces. After holding a variety of positions ranging from on-air to Brand Manager/PD, SVP of Programming and EVP Strategy and Innovations for high profile companies like Saga, CBS, Greater Media and most recently, Beasley Broadcasting,  Buzz has deep experience and a strong affinity for audience measurement including the ratings, as well as insights into mobile, social, and the connected car. He also shares insights regularly in Radio Ink, and on his own podcast, BUZZ CUTS.

And this episode, he shares them with YOU!

Darren Wilhite and Tim Wall have been doing radio together for almost 25 years. They’ve got a couple of CMA Awards and can boast having the highest-rated morning radio show in the country. They’ve met just about every music artist they play, and likely have a story to share about each encounter. Their brand of humor can be pretty twisted, yet most stories don’t include police being called.

In this episode, they share their view on the changing industry, how a network morning show fits in doing multiple formats at once, and how affiliate stations can make the most of ANY network show. They also offer tips for anyone considering starting their own show.

Randi West has been entertaining radio audiences for more than 20 years. While she’s been on-air for most of her career, Randi’s also handled Music, Promotions, Marketing and more during  stops in Illinois, Ohio and North Carolina and most recently Tampa. No sooner does she accept the primo position of PD at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building!

Hear how she managed it all -- mostly by remote control, and how lessons learned will make her team even stronger!