Brandwidth On Demand

Brandwidth On Demand

By David Martin & Kipper McGeeBusinessMarketingCareers
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Brandwidth On Demand episodes

  • Guest: Meteorogist John Wetherbee - Forecast to Win

    John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. He’s even in the Georgia Broadcast Hall of Fame. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!

    FREE! Get John Wetherbee's Guide to Severe Weather Coverage


    This episode made possible by MUSICMASTER. See how they can help your station through the current weirdness: http://www.musicmaster.com/?bwgs1

    16 min
  • 122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

    We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

    Click here for free show notes

     

    17 min
  • 121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1

    It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM takes us inside a workday that includes both show and life prep necessary to entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. In non-COVID times, between station events, concerts, and client events, her days can easily stretch 18-hours. She also hosts one of America’s first podcasts, The Public Library. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location!

    Get complete show notes HERE.

    15 min
  • 120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz

    The name Gary Berkowitz is synonymous with winning radio. On the station side, he’s been involved in every aspect of programming and managing some of America's most successful radio brands. Gary was the founding Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to one of the first AC formats in the US. Next came Detroit program News-Talk powerhouse WJR and CHR WHYT.  Then it was on to launching one of the first Hot AC's, Q95-Detroit (WKQI) which propelled his transition into consulting. Today, Gary consults many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!

     

    18 min
  • 119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB

    Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people.

    Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP.

    Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era.

    www.rab.com/

     

    18 min
  • How to SHINE thru UNCERTAINTY - Guest: Ruth Presslaff

    Plain and simple, Ruth Presslaff, is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing.

    Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association, and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.

    Get FREE Show Notes delivered to your inbox HERE

    16 min
  • 117 - Guest: Sam Alex - A Nashville Media Brand in the Making

    Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality  Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read.

    Find him everywhere on Social @SamAlexRadio

    For his complete bio, video's and more, click over to  samalexshow.com

     

    16 min
  • Pure Podsense for Radio - Guest: Steve Goldstein

    Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management. 

    He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA.  

    Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!

     

    16 min
  • Meet "JENY" - Guest: JEFF LYNN, Rubber City Radio

    If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”?  This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign.  Now Cleveland has met JenY…and so can YOU!

    Listen Live to JENY 107.3 http://player.listenlive.co/33411

    Radio Insight announcement: https://bit.ly/2RTAoXY

    Ross on Radio First Listen: https://bit.ly/2OkN6g8

     

    14 min
  • Andy Riggs - Riggs & Alley - KISS-FM, Milwaukee

    Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. 

    Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

    18 min

About Brandwidth On Demand

From the publisher's feed

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd…