Brandwidth On Demand

Hawkeye in the Morning, (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend Terry Dorsey, and now with co-host Michelle Rodriquez, Hawkeye epitomizes how a top-rated morning show can lead in community events and maintain a massive online presence. He’s also a MASTER MARKETEER! In this episode, Hawkeye shares secrets to leverage YOUR media brand into extra income!  

Often described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey.

Insights you won't want to miss:

(1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically...MEDIA BRANDS?

(5:59) We learn why only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences.

(8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium?

(9:51) We learn the key questions Tom thinks traditional broadcasters should be asking themselves now to be ready for our increasingly ‘on-demand’ mediascape.

(11:44) Tom shares the marketing concept of “TILT”, and explores whether we've reached it in media?

R Dub! is the creator, producer, and host of the internationally syndicated radio show, Sunday Night Slow Jams, currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK, and just released a book, “GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication. In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon drive.

Seth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City.

He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools.

Seth's blog: https://jacobsmedia.com/author/seth-resler/

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer.

He shares some of the initial objections to using a software program inside a radio station ─  and how some radio people still exhibit those prehistoric concerns.

He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become.

Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.

If you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place!

Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential ROSS ON RADIO newsletter 

Roula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.

David Cannon and Ritchie Beams have been Ace and TJ since the early 90’s when – as the only two single guys on staff – the Louisiana natives were paired up for the first time on a local Top 40 station near their hometowns. They moved from nights to mornings, then on to Baton Rouge, then to stations in Huntsville and Birmingham in Alabama, before being hired to do a morning show in Charlotte.  Ace & TJ were eight-time nominees for CHR "Personalities Of The Year", and now host a hilarious network show originating from there.

In this episode, they share their journey, how they’re staying ahead in content and marketing, share the secret appeal of the “ACE & TJ Button” ─ and more!

http://acetj.com/

Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? 

We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.

After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.