In this episode, Jeannette speaks to social media expert Rubbi Bhogal-Wood the founder and director of Wild and Form Digital Ltd. She started her career working in the corporate world in advertising and marketing. Today, she uses her experience to teach business owners and others how to connect to, understand and serve their customers better by using social media.
Rubbi explains how to set up social media accounts for a business. Including identifying your customer, coming up with effective content, repurposing it, and using it to build trust so that you generate more sales. She also explains why you need to use social media in a way that is congruent with your values and how to ensure that you do so.
KEY TAKEAWAYS
- It doesn't matter how old you are, you can still change things and live your dreams.
- If what you're doing is no longer enjoyable, pause, assess things, and consider alternatives.
- Journaling ensures that you listen to what is going on in your mind.
- Reading your journal enables you to uncover patterns and take the right action.
- Speaking to others lets you bounce ideas around and helps you to gain clarity.
- In the corporate world, it is all too easy to lose track of who you really are.
- Running your own business is very fulfilling, it enables you to truly take control.
- Be genuine on social media.
- If you create multiple social media avatars, you're going to come a cropper - be yourself.
- People want to make an authentic connection.
- Your social media marketing needs to reflect your company values.
- Start with the social media channel your target audience hangs out on.
- When you find content that works, repurpose, and reuse it.
- Really listen to people and practice empathy to ensure that you truly understand them.
BEST MOMENTS
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'No matter what your age, you can still live your dreams'
'Present you as you, that human connection will carry you and create wonderful opportunities'
'The most successful are those who recognize that their social media marketing is an extension of their company values'
'When you´ve actually got content that works, repurpose it, use it somewhere else'
This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to join Jeannette’s FREE Mastermind just DM Jeannette on [email protected]
ABOUT THE GUEST
Rubbi Bhogal-Wood is a social media educator and founder of Wild & Form Digital.
With 20+ years of sales & marketing experience under her belt, working for the likes of Microsoft and Facebook partners, Rubbi knows social media and is the go-to expert educator in this field.
Rubbi’s mantra is ‘you control social, not the other way around”. She helps clients use social media intentionally, by offering empowering tools that inspire the confidence to become fully social media savvy.
Through her business Wild & Form Digital, Rubbi offers consultancy and 1-2-1 social media coaching, as well as bitesize online social media training. She regularly speaks at networking events, assemblies, on LIVE social media channels, podcasts, and panels. Rubbi hosted her first TEDx Talk in July 2019, discussing social media and mental health.
With a no jargon approach, Rubbi is known for her down-to-earth, solid social media advice that empowers audiences to grow their company, strengthen their school brand, or support their child in their social media habits. She works primarily with clients in the small business and education sectors.
GUEST RESOURCES
Web: wildandformdigital.com
Instagram: @wildandformdigital
LinkedIn: Rubbi Bhogal-Wood
VALUABLE RESOURCES
Brave, Bold, Brilliant podcast series
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
CONTACT METHOD
https://www.jeannettelinfootassociates.com/
YOUTUBE
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Podcast Description
Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international business to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.
Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot
