Break the Funnel

This one’s a weekend bonus—but it just might be the wake-up call your brand needs.

In this episode, I break down what strategy really means for D2C growth: from understanding your customer’s mindset, to applying that insight across TOFU, MOFU, and BOFU. I’ll show you why relying on a single channel (yes, even Meta) is a recipe for burnout—and how to actually build a funnel that moves people.

You’ll learn:

• Why most D2C brands confuse activity with real strategy
• What you must understand about your customer before launching ads
• How to map content to each stage of the funnel
• The 5-part framework I use to guide every campaign

If you’re tired of guessing with your marketing—this episode’s your blueprint.

 Connect with me on LinkedIn: Joe Olguin

If you’re still showing the same cold ad to your warm audience—this one’s for you.

In this short but tactical episode of Break the Funnel, I’m unpacking why retargeting doesn’t work for most brands anymore… and what to do instead.

We cover:

• Why replaying TOFU ads wastes warm traffic
• What your audience actually needs at the mid-funnel stage
• Creative that converts in both D2C and B2B
• How to speak to objections and build belief
• And a Break the Funnel Nugget you’ll want to write down

Because retargeting isn’t about reminders—it’s about reassurance.

🎧 Let’s fix the most underleveraged part of your funnel.
 Connect with me on LinkedIn @Joe Olguin and let’s talk strategy.

Most brands don’t fail because they can’t run ads—they fail because they run the same ad over and over and expect different results.

In this episode of Break the Funnel, I’m talking straight to the marketers and founders stuck in cold-only acquisition mode. You’ll learn why this outdated strategy is draining your budget, sabotaging your growth, and keeping you from scaling profitably.

We’ll break down:

• The “treadmill trap” and how to escape it
• Real talk about budget fears and full-funnel intimidation
• A skincare brand messaging breakdown you can steal
• Why data doesn’t have to be perfect to be powerful
• The real difference between ROAS and retention

Plus, I drop a 🔥 Break the Funnel Nugget that every growth marketer needs to hear before launching another campaign.

Let’s stop yelling at strangers—and start building systems that scale.

💬 Connect with me on LinkedIn: Joe Olguin 📩 DM me with questions or thoughts about the episode.

In this very first episode of Break the Funnel, I’m sharing the real story of how I went from working at a call center to managing millions in paid ad spend across Meta, TikTok, LinkedIn, and beyond.

You’ll hear how a random opportunity with Meta led me into the world of digital marketing, the early mistakes I made (like almost tanking a shoe shine campaign 🤦‍♂️), and how I learned to stop thinking like an ad guy—and start thinking like a business owner.

Plus, in this week’s Break the Funnel Nugget, I’ll explain why ROAS isn’t a strategy—messaging is, and share the #1 creative shift that’s helped brands double performance without changing their targeting.

If you’ve ever struggled with broken funnels, wasted budget, or finding your voice in paid social… this one’s for you.

🎧 Subscribe, follow, and get ready—because we’re just getting started.