Break The Rules with Ruth Ridgeway

After a 3(-ish) year break I'm bringing back my business behind the scenes with a twist - instead of a 'general BTS' they're going to be focused 'income report' which look at the real $$$ you can make with online courses + digital products.

AKA - I share my numbers and you can learn from them 💸🤘.

Anywho this month we’re looking at : 

• How much I made from online courses + digital products in April 2025
• How hosting an Offer Week (sort of) helped with course sales this month
• Which three courses made the most $$$ this month
• The new $10 digital product I created (which I haven't had time to share yet 🙈🙈🙈)
• Which tech tools that made my biz easier this month
• A quick teaser of how much I made during the $100k Experiment
• The surprise I got when I posted on Instagram again for the first time in yeeeeeeears

Anyway I'd love to know what you think of these income reports being on podcast too so feel free to email me at [email protected] ❤️✌️

EPISODE LINKS
🔑 All Access Pass Kit - everything you need to create + sell your own All Access Pass
📈 Income Report April 2025 - full blog post with numbers + graphs
🎙️ How I made $1,750+ by hosting an Offer Week - podcast episode
💸 $100k Experiment - a business experiment about trying to create $100k of passive income within 12 months
💻 SquareSpace - for hosting my website + online courses
💻 ThriveCart - for creating my course checkouts + affiliate program
💻 Flodesk - for sending weekly emails to my community
❤️ Wandering Aimfully - unboring business coaching + lifetime courses
✌️ Instagram - follow my on Instagram here

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

In this episode I share why I'm looking to change how I create my online courses in 2025 - essentially meaning moving away from constant creation + instead focusing more on quality, course refinement + student support. 

This'll allow me to not only curate a more cohesive selection of tried + tested courses but also an even better experience for my students with extra live rounds + personalised feedback and support.

EPISODE LINKS

🔑 All Access Pass Kit - everything you need to create + sell your own All Access Pass

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

EPISODE LINKS
📊 Graphs + Numbers - How I made $1,750+ by hosting an Offer Week
🔑 All Access Pass Kit - everything you need to create + sell your own All Access Pass
🙋‍♀️ Ruth Poundwhite - fab person that helps make selling feel easier

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

Despite often appearing confident I experience anxiety all. the. time. when recording these podcast episodes due to two things...

Language Dyslexia - a form of dyslexia that causes me to stumble over my words and lose my train of my thoughts mid-sentence. 

Unlike the more familiar reading and writing dyslexia, language dyslexia impacts well you're able to verbalise thoughts and ideas even when you know exactly what you want to say. 

Complex-PTSD - aka. repeated childhood experiences where I was constantly told I was 'wrong' when I spoke up or used my voice.

Unlike PTSD which is triggered by a single traumatic event, C-PTSD becomes ingrained through prolonged or repeated traumatic events.

In this episode you get to hear (the vulnerable side of me..!) share how I get nervous sometimes simply by showing up as all of 'me' even when recording these podcast episodes! ❤️✌️

EPISODE LINKS

🎙️ Descript - the software I use to edit my podcast episodes 

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

ASK RUTH QUESTION

How can I get started with digital products?

I am a website designer and don't currently have any digital products.

I also don't have an email list but will be launching one this month.

I've always done 1:1 work and can't get my head around creating a digital product like an online course *but* I could also do with an alternative income stream.

Loads of designers launch their own templates but I don't want to do that.

I feel like the market is so saturated already with digital products so I feel stuck.

I guess market research is key here.

If I'm going to create a product I obviously want to create something people want, but I also want to create something I'm excited by!

How would you get started if you were me?

EPISODE LINKS

🎟️ All Access Pass Kit - everything you need to create an All Access Pass for your online courses + digital products

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

EPISODE LINKS

👉 It took me 2 years to do a 5 second handstand

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

ASK RUTH QUESTION

I'd be interested to hear your thoughts on income vs effort.

Like - what activities brought in most $$$ for least effort and what things took most time for least $$$. I know it's not that simple and many things create indirect income etc but would be interesting to see any obvious patterns.

EPISODE LINKS
👉 Journal Template Kit - create and sell your own journals on Amazon
👉 Starting an investment portfolio from $0 - free resource about starting an investment portfolio

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

EPISODE LINKS
👉 $100k Experiment - see how I'm aiming to create $100k of passive income in 12 months
👉 Gousto - my fave recipe box company in the UK (save £££ with this link 💸✌️)
👉 ThriveCart - online checkout software where you can add bump offers + upsells
👉 Starting an investment portfolio from $0 - free resource about starting an investment portfolio

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️

USEFUL LINKS
🙋‍♀️ Ask Ruth - submit a question to be answered anonymously on the podcast
❤️ Courses - browse my online courses + business toolkits
☕️ Buy Me A Tea - say thanks for the episode + buy me a (green) tea

HEADS UP
Some of the links above may be affiliate links meaning I may earn a commission if you choose to purchase something ✌️✌️✌️